Can you use WordPress for a responsive website
Can you create a professional company website with WordPress?
Typical questions from our customers, especially if they are new to WordPress, are:
1. “Is WordPress a full-fledged content management system?“
2. "Is WordPress suitable for creating a company website?"
3. "Which big websites are based on WordPress?"
4. "Is WordPress secure?"
To anticipate it: WordPress is also ideally suited for very extensive websites! However, the suitability depends on the intended use and the goals that are to be achieved with the website. In this article, we are therefore addressing questions that a company should ask itself before creating its website. In a second post we show how you can create a professional website for companies with WordPress.
Dassault: professional company website with WordPress
1. Is WordPress a full-fledged CMS?
Yes, it is. WordPress has all the features you need to build a professional corporate website. Typical technical questions about WordPress are:
- Can you create websites with WordPress that don't look like a blog?
- Can you also operate larger sites with WordPress?
- Can you create multilingual websites with WordPress?
- Can you manage users with WordPress?
- Can you manage multiple domains and multiple websites with WordPress?
- Can you also create a shop with WordPress?
- Can you separate the content from the design with WordPress?
- Which is better, TYPO3 or WordPress?
- How about the WordPress performance? Is there caching for WordPress?
- What are the limitations of WordPress?
- What are the requirements for WordPress hosting?
- Can you create a professional WordPress website yourself (do you need the help of a professional WordPress agency?)
Although the plug-ins allow you to optimize WordPress for any purpose, WordPress already offers a range of professional functions for company websites even without plug-ins. Here is an excerpt from the Features of WordPress, the whole without plugins can be used:
- Database-based web CMS
- Access via browser (platform-independent)
- extensive role-based user administration
- suitable for creating and managing static and dynamic content
- integrated media management and versioning
- User-related configurable backend
- Possibility to publish depending on the time
- Support of role-based workflows
- integrated full text search
- Integrated multi-site support
With these features, extensive websites can already be easily created and managed. There are also around 40,000 plug-ins for WordPress (as of mid-2015) with which every imaginable function can be added and configured. True, they are Requirements for complex corporate websites higher than with small business websites, However, so far we have been able to implement all the desired functions with WordPress.
Conclusion: WordPress offers many professional CMS features and has long since established itself as a full-fledged content management system! With plugins, WordPress can also be expanded and optimized for any purpose!
Excursus: Why TYPO3 agencies advise against WordPress
Many operators of TYPO3 websites who are considering switching to WordPress hear from their TYPO3 agencies that WordPress is only suitable for "smaller blogs". When we mention the numerous advantages of WordPress over TYPO3, counter-arguments are often brought up that are characterized by ignorance - or simply wrong.
From (own) experience we suspect economic reasons for this attitude! Because with a TYPO3 website you are much more tied to your internet agency than with a WordPress website, among other things. due to the greater ease of use and the more consistent Modularity from WordPress. TYPO3 providers therefore often have personal reasons when they advise against WordPress, even though it is objectively a professional CMS.
Your WordPress-savvy PERIMETRK® team
2. Is WordPress suitable for creating a corporate website?
Yes. WordPress offers - especially with plugins - all functions required for professional websites! But before we show that WordPress is suitable for creating a company website, it should be clarified what the motivation for the relaunch or the creation of a company homepage and what goals are to be achieved.
What are the reasons for creating a corporate website?
Typical reasons for the relaunch are the lack of mobile optimization of the existing website (keyword Google update from April 21, 2015) or the desire to improve usability, e.g. through better internal links and dynamic content (link to our article). Often a more modern appearance should simply be created, e.g. with larger pictures, an appealing start page and better social media integration.
Even if new content is added or the possibility of publishing news or integrating eCommerce is sought, a relaunch may make more sense than continuing to rely on an outdated system.
Which target groups should be reached with a WordPress company website?
In addition to existing customers and potential new customers, a company's communication is usually aimed at various other target groups such as
- the general public
- own employees
- Applicants or possible new employees
- search engines
- Press and media
- Politicians and stakeholders
- other stakeholders
A content management system is therefore required for a company's website that maximum flexibility in creating and managing content offers. WordPress is well prepared for this task.
In the case of a website relaunch, the Social media integration discussed, for example, it is possible to publish content that is published in WordPress automatically in social media channels. So, on the one hand, these channels can easily be called Multipliers On the other hand, not only does social media increase its reach, it can also reach completely different (new) target groups.
The operation of the social media profiles is a separate topic, but suitable WordPress plug-ins and workflows can make the editor's work much easier.
What goals should be achieved with the relaunch of the company website?
While some companies start a relaunch for the general reasons mentioned above, other companies are pursuing very specific goals with the relaunch:
- Improvement of discoverability through search engine optimization and more opportunities to publish good content, e.g. in an information library
- Increase in traffic »Bring more visitors to the website, reduce the bounce rate and improve the time spent on the site
- Generate leads, e.g. through newsletter subscriptions and landing pages
- Generally Increase conversion, e.g. through more prominent calls to action
- increase sales, e.g. through inquiry forms or integration of an eCommerce solution or an online shop.
Conclusion: Thanks to the great flexibility, many goals can be achieved with WordPress - so WordPress is ideally suited for the creation of company websites:
- WordPress itself is mobile-friendly, i.e. the WordPress backend is responsive. In conjunction with a suitable theme in responsive web design, very mobile-friendly websites can be created.
- A Improvement of usability can also be easily reached with WordPress, starting with an appealing start page with suitable links to the individual sub-pages via an optimized menu structure to full-text search, all the necessary tools are available (especially in connection with premium themes)
- Blogging with WordPress - WordPress comes with a blog function as standard, with which all kinds of news and blog content can be published
- eCommerce can also be integrated into WordPress with an online shop plugin such as WooCommerce. WordPress with WooCommerce is even the shop solution used worldwide, well ahead of Magento.
- WordPress is search engine friendly, Many professional themes are also SEO-friendly and the use of dynamic content is also welcomed by Google.
- Increase traffic you can - onSite is best with good content. Because of its user-friendliness, WordPress is ideally suited for this.
- To be professional Generate leads There are countless plugins for WordPress, from PoP-Up notifications to newsletter plugins e.g. from MailChimp, via download to email, and much more.
- To Increase the conversion rate In addition to a clear website structure, a clear customer approach, suitable calls to action, in the case of an online shop, good user guidance and a simple checkout - all of this can easily be implemented in a professional relaunch with WordPress.
If all measures are well coordinated and professionally implemented, nothing stands in the way of increasing sales - so the can Relaunch with WordPress usually amortize within a very short time.
3. Which major websites use WordPress?
Or: Can you also operate larger sites with WordPress?
Are you seriously asking that? There are websites of magazines with thousands of content that WordPress can manage comfortably for the operator as well as intuitive use for the visitor!
The question of whether WordPress is also suitable for large websites is often asked by customers who have previously had experience with page-based CMS (e.g. TYPO3). Since content is primarily accessed via navigation, it is essential to be able to deal with many menu levels and menus.
First of all: even in WordPress you can create and manage (any) many menu levels. However, since the structure and the content in menus in WordPress can be controlled by the editor, flexible options are available for the menu structure:
- Menus only from pages with a hierarchical structure analogous to the page hierarchy
- Menus independent of the hierarchy of the pages, e.g. pages for important services on the main level and not as sub-pages
- Menus with links, archives, etc.
- Menus with text blocks
- special forms of menus, e.g. as tag clouds, mega menus (with simultaneous display of several menu levels), Ajax navigation
- automatic archives, e.g. category, month or author archives
- hierarchical category archives, e.g. in shops
- Last but not least, and especially in large websites, a good full-text search is essential
If something is missing please post a comment ...
Which company websites use WordPress or which company websites are created with WordPress?
Renault's website is also created with WordPress ...
Here is a selection WordPress company pages completely implemented with WordPress were.
WordPress as an integral part of extensive websites, magazines and company news sites:
We have primarily named websites that are known in Germany. A current overview of the use of CMS can be found here: https://wappalyzer.com/categories/cms
As of April 2015: WordPress is used more often than all other CMS combined!
No other CMS creates more websites worldwide than WordPress - even large corporations have long been using WordPress for their company websites!
4. How secure is WordPress?
In principle, WordPress offers a certain basic level of security, but like other CMS it is vulnerable. However, the use of professional plugins can bring the security of WordPress to a very, very high level. But what threat do you see on your website?
- Do you have to fear theft of critical data? Are you keeping secrets on your website at all, or is the data not visible anyway?
- Are you worried that someone might hijack your site and post false information?
- Are you worried about sending spam from your website?
A professional website is operated on a secure web server, which is usually located outside the company network. Intruders cannot access the company network via the website. Excessive use of plug-ins of dubious origin is not advisable, but this applies to all CMS. The use of insecure passwords should also be avoided with WordPress.
Of course, due to the spread of WordPress, the likelihood that malware will be developed for WordPress is higher than with a rare niche CMS. We therefore recommend a number of measures to improve WordPress security. The following list shows some ways in which the security of a WordPress installation can be improved, including:
- Change of the URLs of the backend
- Time-dependent deactivation of the login option
- Renaming of the admin account / change of the ID of the user with ID 1
- Individual DB table prefix of the WordPress tables
- Change the path to file directories
- Deactivation of login error messages
- Output of a "random" version number for non-administrative users
- Security scan function to uncover possible security gaps and function to rectify them
- Blacklist for "critical" bots and other hosts, as well as for "critical" user agents
- Blacklist for hosts and users with too many invalid login attempts (exclusion of brute force attacks)
- Configurable password strength from a "minimum user role"
- TLS or SSL encryption for admin area (on corresponding servers)
- possibly TLS or SSL encryption for pages or posts
- Deactivation of file processing within the WordPress backend
- Detection and blocking of numerous attacks on the file system and database
- Detection of bots and other methods of discovering security vulnerabilities
- Monitoring of the file system for illegal changes
- regular database backups, sent by e-mail
- Deactivation of PHP functionality in uploads
- Author-related measures
Conclusion: WordPress can be upgraded to a very high level of security and, thanks to relatively simple updates, remain secure!
And what are the downsides of WordPress?
Where there is light there is also shadow. We name a few points here that we would like for future WordPress updates, e.g. the possibility
- Import images from external URLs directly
- Easier to copy content back and forth between posts or pages
- Easier to temporarily deactivate individual content elements
Of course, all of this is done via plug-ins and features of professional themes ... A real further development would be to standardize the syntax of shortcode so that it works across themes.
Here are a few more common google search terms related to WordPress business websites:
- wordpress company
- wordpress company theme
- wordpress company blog
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Conclusion: You can create professional company websites with WordPress! However, the implementation should be carried out with an experienced full-service internet agency!
For the creation of a company website with WordPress, you should rely on the advice and expertise of an experienced WordPress agency. This is the only way to cover all aspects necessary for a professional appearance:
- Optimization for search engines
- Best usability and user guidance even with complex appearances
- Automatic content networking
- sensible and moderate use of sustainable plug-ins
- Relaunch without losing rankings
- User administration
- Process support
During operation, you can then benefit from the advantages of simple handwritten editing!
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