What is a content moderator

Content moderation - definition, advantages, examples

The internet isn't just about cat videos and funny pictures. Unwanted content is a problem for almost every website operator. In addition to a decline in reputation, there may also be legal consequences. Nobody has to tolerate unwanted content on their website. As a powerful tool, content moderation does much more than just sort out images.



  1. Content moderation - what is it?
  2. Content moderation at Crowd Guru
  3. Content moderation: the advantages
  4. Application examples
  5. Conclusion


1. Content moderation - what is it?

Content moderation describes a manual, partially or fully automated process of evaluating and categorizing externally or internally created content (images, videos, user comments, ratings, etc.). The basis of the moderation are on the one hand legal requirements (e.g. state, federal, EU law), on the other hand platform-specific criteria such as the terms and conditions or internal guidelines: Certain text contributions, photos or videos or other content are undesirable in social networks or on rating platforms. Legal foundations and internal guidelines make it more and more difficult to publish content that has not been checked. Requirements have to be implemented in order to secure yourself legally and to maintain the reputation of the website. Regardless of whether it is a social network or an e-commerce platform, product reviews, profile pictures or user comments: content moderation is the ideal solution for this.


2. Content moderation at Crowd Guru

For us, content moderation is an all-round well thought-out full service that combines flexibility with individual adjustments. There are no rigid guidelines - wherever content has to be moderated, we can integrate our flexible crowd into the ongoing process, take it over completely or partially. We check, qualify, categorize, approve ratings, user profiles, images and advertisements. User-generated content - regardless of the form, is moderated by us quickly, flexibly and scalably. We can take over all tasks that are done online. Content moderation thus becomes a powerful tool for social networks, e-commerce or rating platforms.

The special thing about us is that it is not algorithms that moderate with us, but people. Feelings, moods, irony or sarcasm are recognized and taken into account. Ideal for sentiment analysis or learning algorithms. Our quality management ensures constant quality at the highest level.



3. Content moderation: the advantages

Content moderation is ideal both internally and externally.


  • Relief of internal resources
  • Calculable, transparent costs
  • scalable volume


  • The user experience and reputation of the website are increased
  • Human intelligence instead of algorithms
  • Moderation in real time


4. Examples of use

Our customers are as individual as our content moderation. For example, we check legal criteria and the correct classification of online classified ads, and a real estate portal lets us check new apartment advertisements for fraudulent offers. We moderate possible violations of copyright in photos and images and for online dating we check photos and profile texts uploaded by users for violations of the platform terms and conditions.
Thanks to the direct integration using an API interface, content moderation can take place in real time and thus almost imperceptibly for the end user. He sees his content online after a short time.


5. Conclusion

Content moderation using crowdsourcing is the perfect solution for any user-generated content: human intelligence, large volumes, scalable volumes with increased user experience and higher website reputation. The areas of application are almost unlimited: Our content moderation covers a broad spectrum, from photo releases to sentiment analyzes to learning algorithms.
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Keywords: content moderation, crowd guru, crowdsourcing, services