How to write a blog 2
Write blog articles - 10 times better and twice as fast (instructions)
Write blog articles is hard work. Right?
I know. We are an SEO agency in Vienna. It's part of our business.
I need an average of 8-10 hours per article (2,500+ words). It used to be much more than that. Double that.
But I've discovered a method that allows me to write great blog articles in half the time.
Or even better (more extensive) ones at the same time.
From now on you can do that too. 'Cause I'll show you how
Do you want to know how to write 10x better blog articles in half the time?
Then read on!
You can set up a blog and you can write a blog article.
But can you also write perfect blog articles that will be read and shared - and ranked well on Google?
I have a working method found that helps me such to write great blog articles.
Then take a look at the following articles:
10 good reasons why you should start a blog
23 surefire tips to get more traffic to your blog - 2019 update
Write TOP SEO TEXTS [tips and instructions]
I either wrote or revised these posts using the method presented here. They rank on page 1 and are enjoyed to be shared and read. And we have even more of these successful posts on our ithelps blog.
Here's how it works.
You have probably heard it often: The search intention (search indent) is all-important.
I'll start this blog article with an anti-thesis right away.
The search intention of the seeker is not the most important thing!
But all (gurus) claim the opposite.
I know. And I'll explain to you in a moment why I see it differently.
Why the search intent of the searcher is not the most important thing when blogging!
A reader comes to your blog, reads the post - maybe even to the end - and then disappears again.
Is it that what you want?
You want to achieve something with blogging. You have an intention with it.
- Build or strengthen your expert status.
- Introduce, introduce or promote your product or service.
- Social shares
- Newsletter entries
Whatever it is, you intend to achieve something with your blog and posts.
And that, my friend, my girlfriend, is the most important thing.
The blog owner's intention is the most important thing when blogging!
The search intention of the searcher is important in order to rank well on Google, because the search engines want to provide their users with exactly what they are looking for.
That is a good thing and you will keep that in mind when creating your blog posts.
But what use is a good ranking and loads of traffic on your website if your content has no goal - no intention.
Hence, the first step in writing a blog article is:
1. Determine the topic and intent of the blog article.
You must know, about what you write to know What you write
Therefore, you should first determine a suitable topic for the article. You can read here if you need ideas for blog articles.
Once you have the topic, think carefully about what you want to achieve with the contribution.
You need to know what the goal - the intent - of the blog article is in order to get right to the point.
Only when you know what you want to achieve can you lead the reader there.
Without knowing what you want to achieve with your blog article, you don't even need to start researching and writing.
That's a waste of time.
Therefore: Know what you want to write about and what you want to achieve with it!
Then continue in the text.
Of course, you also want your blog article to be found by the readers. Hence, it is necessary that you are indexed and well positioned in the search engines. The further ahead, the better.
To do that, you have to feed Google the right keyword. So let's take a quick look at how you can find the right keyword.
2. Find the right keyword
So that your blog article has a chance of one of the top ranks in the SERPs (search result pages), you should focus on a single keyword.
Don't fall into the temptation (and fallacy) of wanting to cover multiple keywords in one post.
Example: If you focus on the keyword “write blog articles”, don't include “start a blog” or “earn money with the blog”.
You can write your own blog posts about it.
Just like we did with “How to start a blog - in just 7 easy steps” and “How to make money on the blog in 2018”.
If you want to write a good blog article, you need focus.
- On what you want to achieve with your article and
- on a single keyword (including LSI keywords)
What are the characteristics of a good keyword?
It has a good search volume (Number of monthly searches) and little competition.
So the first thing you do is come up with some keywords or keyword phrases that fit the topic of your blog article.
Then you analyze and research them.
This research is about 3 essential things:
- The search volume already mentioned and how competitive the keyword is.
- The search intention of the seeker (yes, now this is also important)
- Semantic terms (relevant, topic-specific words and phrases)
Keyword analysis / research tools and options
I only use free tools for this. In my opinion, that's all you need.
I recommend the following tools to analyze or research your keyword:
- Search Volume: Ubersuggest, Google Keyword Planner
- Search intention: Google SERP
- Analysis of the TOP 10-20 in the search results
- Brief click through (it's just about recognizing the intention)
- LSI Keywords: Google Suggest & Similar Searches, WDF * IDF Tools
This is how you find out the search volume of your keyword
Go to Ubersuggest and enter your keyword and target country. Click on "LOOK UP".
The tool then calls up the results from Google Keyword Planner and Google Suggest and presents you with the search volume and other interesting data on the keyword.
I will not go into the Keyword Planner now.
If you are only concerned with search volume, you basically don't need it either, as Ubersuggest sucks the data from the Keyword Planner.
If you still want to watch it, you can find an instruction video at: What are keywords or key words - [SEO Basics].
Let's look at the next point - the search intention.
This is how you find out the search intention of the user
That is the easiest job. To do this, just go to Google, enter your keyword in the search mask and click ENTER.
Google will then show you the first page of search results.
Now go through the first 10 results and take a quick look at the contents. What is written about and how is the topic dealt with.
- Are they mainly detailed blog articles?
- Or are they sales pages?
Whatever you find, it is what Google interprets as the search intention of the user based on constant observation and tracking.
It's what Google says searchers want to find. And that's why you should depict exactly this content in your blog article and deliver it to the users.
Only then is there a realistic chance of a leading position in the Google SERPs.
After you've done this step, the point is to show Google that your blog post is really relevant to the keyword.
Through LSI Keywords. Semantic words and phrases that fit your topic.
How to Find LSI Keywords
I'll tell you something now.
If you follow the next step in this guide, you won't have to worry about semantic words and terms at all. You then have them almost automatically in your content.
I'll show you how to research LSI keywords anyway.
Go to Google again and enter your keyword in the search mask. Don't press ENTER yet.
The search engine gives you suggestions as you type - the so-called Google Suggests.
In the Google Suggests you will find one or the other semantic term and, which is also an advantage, some ideas for subheadings. But we'll get to that later.
If you click on ENTER, you can then scroll all the way down. There you will find the "similar search queries".
You can also find LSI keywords in "Similar searches like for ...".
With that we have completed the keyword research and we come to the next step.
A particularly important, particularly interesting and creative point.
3. Create a compelling, meaningful headline
The headline (headline, H1 or title) is the be-all and end-all of your blog article.
It is a promise to your reader that you then fulfill in the text.
The advantage of defining the headline right from the start is that you give yourself a direction.
It makes a difference whether your title is: "How to achieve your bikini figure in just 3 months" or "Why you should cut out these 7 foods when losing weight".
But no matter which heading you choose, it must meet the following requirements:
The headline of your blog article must:
- Attract attention (see AIDA model)
- Include a promise (that you keep in the article)
- Be SEO optimized
For this reason, pay attention to the following criteria in your headline:
- Must have:
- Keyword (Exact Match, at the beginning)
- Benefit (bikini figure ????, free download, never again hunger, etc.)
- Quantifiers / Numbers (10 tips, 7 ways, in 14 days, etc.)
- Modifiers / determiners (2018, checklist, instructions, best, complete, etc.)
- Nice to have
Create at least 10 drafts of your headline.
File the headline!
"For the title you can spend half of the writing time."
Dharmesh Shah from HubSpot
For example, for this article it was:
From your drafts you then choose the title that you think is the strongest.
I chose this one:
Write blog articles - 10 times better and twice as fast
It contains the keyword, benefits for the user, and it attracts attention.
Let's get to the next point in a moment.
You haven't discovered anything new up to now?
Then take a close look at the next step.
4. Collect material - research - inspiration
Now we get to the point where my approach differs from that of many other blog article writers.
Most would say now:
Research what's up
In order to dig deeper into your topic, not to forget any details and to find generally reliable sources for your claims, extensive research is necessary.
In order to research properly, quickly and easily, you should use the following steps:
- Enter different search terms in Google
- Look at the first 100 search results
- Scour related sites, magazines, and blogs
- Scan hundreds of websites
- Read and familiarize yourself with the topic
I say: what a waste of time.
Collect supplies - don't reinvent the wheel
Basically, all the information on every imaginable topic is already available. Start a search query on Google (whatever it is) and you will find thousands of pages about it.
Joanna Wiebe of cobyhackers.com, a copywriter since 2004, says: “Writing is not about writing. Writing is about putting other people's ideas together. "
I add: ... and interpret these ideas your way.
The reader doesn't care where you got the information from or how you got it. He or she wants to find and consume the information as quickly as possible and as completely as possible.
It's like academic writing.
Your idea or what you know is in most cases not enough to cover a topic completely. Your interpretation of other people's ideas is the secret of a perfect blog article.
What is the idea behind this approach - and also the advantage?
- When you collect the content of others (headlines, ideas, quotes, studies, etc.) you make sure that you all areas of a topic (including the LSI keywords mentioned earlier).
- You then make it out of it through your own interpretation and additions (case studies, own experiences, etc.) Unique content.
- And by the way, you will always learn new things while writing blog articles.
Brian Dean's Skyscrapper method is based on a similar principle.
And Vladislav Melnik from chimpify.de also writes in one of his blog articles: "For example, steal my headlines and put them in your own context. This is a smart shortcut to success."
So that no misunderstandings arise: I do not advise you to copy the content of other sites 1: 1. You should collect the information for now and put it in a document. I'll show you how to proceed in a moment. The main thing here is to collect all relevant subject areas and ideas in one place. This saves a lot of time as a result. And that's what this article is about, among other things.
This is how you go about collecting ideas:
Go through TOP 10-20 again. Study them and copy out all the important passages.
Headings, quotes, dates, sources - anything that will help you write your perfect blog post.
You should check that data, numbers and statistics are up-to-date. If these are no longer up to date, update them.
What are you doing with this material?
- Copy into a Word document, sorted by keywords
- Import into Airstory (cool tool, be sure to check it out)
Take enough time for this, the more you research and collect, the more complete your blog article will be.
If you have collected enough material, the next step follows:
5. Define the article format
Determine the article format based on the findings from the analysis of the TOP 10-20.
The following formats have proven themselves:
- List-Post (The 10 best ...)
- Instructions (how you ...)
- Testimonials (My experience with ...)
- Case Studies (How I can do it in just 14 days ...)
- (Expert) interview (That says ... to ...)
- FAQ article
Sylvia Fritsch from prspionin.at has put together a list of 111+ content formats and blog article ideas in her article Finding topics and content formats. You are sure to find something for yourself there.
6. Design your subheadings (sub-topics)
Research the subtopics and use them to create subheadings.
To do this, use:
- Your collection of materials
- Google Suggest & similar searches
- Analysis of the TOP 10
You can read about how to use these tools in our article Writing TOP SEO Texts.
7. Determine the structure of your blog article
Define the structure of the article by sorting the subheadings.
- Red thread (logical order)
8. Inserting and editing the content
When you have finished the structure, you can easily and conveniently fill it in with the collected material from point 4.
Insert the collected content, assign it to the subheadings and sort it again if necessary.
When you are done, you have your blog article blank.
Now take your chapter by chapter and formulate the material in your own words. You add missing content and give it your own interpretation.
Then read your draft aloud and see what you could do better.
- Do the sentences sound right?
- Are the sentences grammatically correct?
- Did I write in a pleasant, conversational tone?
- Does the writing make sense?
- Are there any superfluous things that I can delete?
- Do I have to add anything else?
It is very important that your blog article reads or sounds as if you were speaking to someone else. So write in the first person and avoid phrases like "you should" or similar.
Also, remember that you are only writing for one person (your persona).
9. Fill in the gaps
After reading your blog article, you will have noticed one or two content gaps.
Don't worry, it's normal.
Go back to Google and research the missing content. Fill in the gaps so that your content covers everything the user wants to find.
10. Write an ending that invites the reader to act
It's called a Call to Action (CTA).
Use the summary, the “conclusion” or the “conclusion” to recall the most important things and suggest the next step.
It can be:
- Leave a comment
- Enter in the newsletter list
- Read an in-depth blog article
- Take up a certain offer
- Share the blog article on social media
11. Format your text
Then you have to format your text.
In this step you mark important words and text passages in bold and make sure that the paragraphs are correct.
One paragraph per idea or thought is a good formula. Be generous with heels and white space. An airy, light text is easier to read.
Marking in bold has the advantage that readers can see the important content as soon as they scan the page.
12. Take a break
Your blog article should now be almost ready.
Take a break.
I usually sleep over the text for a night. That gives me a little distance. Otherwise I'm somehow operationally blind.
The next day, or at least after a few hours, with the necessary interval, you will notice errors or inconsistencies, which you can then correct before you embed the text in your blog.
13. Check your spelling
There's nothing worse than a well-researched (or compiled) blog article full of spelling and grammatical errors. At least I don't like it at all.
Imagine a potential prospect reads your post, recognizes the inadequacy and leaves your site without having seen your offer at the end of the text.
You do not want that.
Therefore: Make sure to check your text for perfect spelling and grammar.
Words, with its integrated spell checker, can be of great help to you.
There are also online tools that you can try out.
https://rechtschreibpruefung24.de/ and https://www.duden.de/rechtschreibpruefung-online
But you don't have to be more papal than the Pope.
Mistakes are human. Nobody will be mad at you for a few misspellings. As long as there aren't too many.
14. The final overview and fine-tuning
Read your blog article again with the question in mind: did I accomplish my mission?
- Have you really thought of everything your readers need to know to solve their problem?
- Are there any more tips?
- What else could be helpful in this article?
- What else does the reader need?
- Is the blog article written in such a way that maybe even a longer relationship with the reader can develop?
- As a reader, would you be satisfied with the article?
- What could you leave out? What is stealing time from the reader?
Add, correct, delete, change until you are completely satisfied.
15. Embed your text on your blog
Now you have to integrate your ready-made blog article into your WordPress blog (or any other CMS).
This usually works very well with copy & paste. Nevertheless, check the formatting of the headings and the article structure to be on the safe side.
16. Put links in your article
When the post is now inserted, you can set links to further information and sources of information.
These can be internal and external links.
Link to at least 3-5 of your own relevant blog articles and one of your service pages or offers.
You also link to several external, topic-related pages. You can read why here.
17. Use appropriate images
To loosen up the text even further, look for suitable images that should support your text.
Take screenshots or go to picture portals like pixabay.com. There you will find free images that you can process further if necessary.
Also think about the featured image of your blog post.
Pay attention to the license terms when using third-party images. Often times you can use the image when you link the license holder. You don't have to provide any information at Pixabay.
If you can, do the graphics yourself. Then you don't have to consider usage rights.
Also, don't forget that you should optimize your images for search engines.
18. Click on the "Publish" button
Now the time has finally come. If you are satisfied with your blog article after a final check, then you are ready to press the "Publish" button:
One click and the perfect blog article is published, read and shared.
19. After the publication is before the doctorate
I am sure you know the work is not over yet. Now it's time to promote and content seeding.
Distribute your blog post on the social media platforms. Where your target readers are.
But this is another story.
Today we took care of writing the perfect blog article. 10 times better and twice as fast.
Writing blog articles - checklist
I've put together a checklist for this guide. You can download it, print it out and check it off point by point.
she is absolutely free. You don't even have to enter your email address.
Of course, it would be nice if you subscribe to our newsletter at the end of the article so that we can notify you when there is interesting information for you again. But it's not a must.
Download the checklist for instructions as a PDF.
In conclusion, the question remains:
Why do you need to write blog articles that are 10x better than everyone else?
The fight for first place on the first page in the Google ranking, for website visitors and their favor and trust is getting tougher. In addition to backlinks, content is the most important ranking factor. Good content is no longer enough today. It has to be better - 10 times better.
What is 10 times better content?
The content of your blog article needs to be super useful.
You need to write blog articles that are complete.
The reader has to find everything he is looking for.
And more if possible.
How to consistently write better blog articles
- Know your target audience
- Know your persona
- Write for your readers only
- Research and collect material (the more the better)
- Write clearly structured blog articles
- Write simple sentences in a conversational tone
- Collect content when you find interesting (e.g. with Evernote or Pocket)
- Run and use swipe files
What is a swipe file?
A swipe file is a collection of:
- enticing headlines
- interesting passages of text
- seductive calls to action
In a word, all the texts that you can find that could be useful for your blog posts in the future.
After you've collected these texts, all you have to do is put them into context later.
Now it's up to you to write perfect blog articles
I showed you what to do.
You may have already known a lot. Some things may be new to you.
How about point 4 - collecting material? Have you already practiced this method yourself?
Tell me in the comments what you like best about these instructions - or what you don't like. Although I don't hope so, I'll answer you anyway;)
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