What are examples of a dynamic website
5 examples of how you can implement dynamic content on your website
How you create dynamic content in WordPress or at least make sure that users can interact, that's what today's article is about. Because dynamism is becoming more and more important in order to ideally reach your target group.
Users no longer want to see what everyone is seeing, but what you have specially prepared for them. A visitor to your website wants to have a say, feel at home and, in the best case, be part of the community.
Dynamic content helps here.
5 examples of dynamic content
1. If> So Dynamic Content for WordPress
A very powerful WordPress plugin is If> So Dynamic Content. This creates and sorts content depending on how the respective user visits your site.
- For example, the first time there is a friendly greeting.
- The second visit is followed by a small discount voucher to force the order.
- The third time, you could then actively advertise your newsletter in order to generate a new subscription there as well.
The difference between desktop and mobile is also becoming more and more important and can also be specifically controlled with If> So Dynamic Content. Added to this is the time-based release of content, as well as a lot more. Just watch the video, there are a few more examples of how If> So Dynamic Content can be used in WordPress.
The plugin is very powerful, but only the basic functions are free. If you want it to be more complex, you have to buy an appropriate license, as is now common with the larger plugins. The online demo shows you how you can create the content accordingly.
2. Create surveys with PinPoll
Okay, the PinPoll surveys may not be that dynamic, as they of course do not change anything on the site per se. But they give your users a voice. So instead of tracking them and secretly adapting the content, you can use surveys to find out exactly what your readers actually want.
- Which product do you like best?
- How do you see certain questions on a topic?
- What is your opinion?
Surveys not only bring a lot of user feedback, they also give your visitors the feeling that they can just give their opinion. In addition, there are micro-interactions that are a little busy and thus increase the length of stay.
Basically, webmasters never go wrong with surveys. A simple yet effective way to add a little more dynamism to your own website.
By the way, PinPoll advertises that it is GDPR-compliant, which should not be unimportant nowadays.
3. A / B tests with Title Experiments
For me, dynamism means that nothing is final. A dynamic website changes, adapts, always tries to get the best result in order to satisfy visitors and achieve its own goals. So-called A / B tests are important so that this does not happen somehow, but in the best possible way. There are many approaches to this with WordPress, but I personally like one particularly because it is very simple in its basic idea.
Title Experiments lets you create different headings for a post, which then compete against each other in an A / B test. The headline that gets the highest click rate in the end wins and stays there forever. This is ideal for soloists, as they lack the editorial staff to discuss headings. As a rule, several headlines are created, which are then discussed in the team in order to find the best possible one. Here the A / B test takes over and what remains is what works best.
There is also a Pro version of the plugin that further expands the functions. So you can see statistics in this, select several featured images and a few more little things. Not necessary, but may be of interest to some as well. The basic function remains free of charge.
4. Show dynamic widgets
WordPress uses so-called widgets to equip the sidebar, as well as similar widget areas, with meaningful content. In the basic version, however, these widgets are very static and therefore not very efficient. The Dynamic Widgets plugin changes this fact and lets you set the widget visibility individually.
For example, the Dynamic Widgets plugin can be used to ensure that a widget only appears on the start page, but not in the WordPress archive. Or it only appears in certain language versions of a page. Or only in very special areas of your blog. Or depending on the browser. Or only on the mobile or desktop version of your website. Or or or ...
You notice that the plugin has countless possibilities and gives you complete power over the visibility of the individual widgets. This is not always necessary, but the more complex a project becomes, the more such an adjustment pays off and then quickly brings corresponding added value.
5. Control content by time of day
Only recently it became known that some online shops change their prices dynamically, depending on the time of day. That's pretty interesting, because the time of day actually determines how interested a visitor is in the individual content.
A theoretical example: Your website provides everything about cocktails. The morning visitor would like to find out not only recipes, but also accessories and a lot more information about the individual ingredients. Those who stop by late in the evening are probably only looking for the recipe for the cocktail itself. Or a cocktail bar that is still open. In general, in this example I would assume that the topic becomes more and more practical the later the evening gets. So if I want to find out a lot about cocktails during the day, all the trappings annoy me in the evening because I'm only looking for the recipe myself.
This is exactly where the WordPress Show / Hide Content at Set Time plugin comes in. Time, date, periods of time - the plugin provides you with everything you need to display or approve content in a time-controlled manner. The example above shows just one of the many possibilities that there are with timed content.
Dynamic content and data protection
Dynamism on websites and blogs is becoming increasingly important. It starts with the identification of the respective device (mobile, desktop, tablet) and goes all the way to tracking individual users.
The latter was made more difficult with the GDPR and so you should definitely check everything that relates to dynamic content again with regard to the legal situation. Especially when the IP addresses are identified or the tracking becomes too specific, it can quickly become a problem. German data protection is very strict and most of the plugins, scripts and options come from America.
In the end, unfortunately, I cannot take any guarantees here, as the GDPR in particular is very complex and demands a lot from website operators. So please check on a case-by-case basis whether the methods violate German data protection or not and whether you have to adapt your data protection declaration if necessary.
That being said, dynamism is more important than ever. The many methods also make it easier than ever before to greet users personally, to adapt content specifically for individual user groups, or even to hide or show them.
Why is it important? Because an ideal adjustment increases the conversion rate and makes users happy, which in turn improves all metrics.
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