Blogger has its own domain

What is a domain and which domain name should I use for my blog?

After I gave you some tips in the previous article about what you should consider when hosting your blog and when choosing a suitable provider, in this article I would like to explain the general meaning of a domain itself and the importance of the right domain name for your blog .

I also decided on this name for my blog for a reason, but more on that later.

Structure of a domain

A complete domain is structured as follows.

Server service

For example: ftp, www or others

Domain name

For example: first name, subject name, fantasy name

Top level domain

  • .de (Germany)
  • .at (Austria)
  • .ch (Switzerland)
  • .com (Commercial)
  • .net (network)
  • .org (organization)
  • .eu (European Union)

What is a domain anyway?

A domain is, so to speak, your personal address on the Internet.

With the domain (Internet address) and with the help of a hosting provider described in the last article, you can create a homepage on the hoster's web server (storage space provided on the Internet), i.e. set up your blog and your own e-mail addresses with your domain name use.

Advantages of your own domain

  1. Your blog or homepage can be reached under your personal domain name that you have selected. My personal blog address is
  2. Use of e-mail addresses under the selected name is possible.
  3. A memorable domain name of your choice increases the chance that your future blog or website will be more easily found by other users on the Internet. If the users like your blog, this will make it easier for them to remember your blog name and the likelihood that they will visit your site more often increases.

Choosing the right domain

Choosing the right domain for your blog should be carefully considered, because it is one of the most important steps in setting up your blog. Your entire work will be behind this domain in the future and therefore you should think very carefully about which domain name you choose.

The domain is the figurehead because it also appears in Google search results and in posts on social networks. The domain name is also important for the search engines themselves, and should therefore reflect the topic of your blog as well as possible.

Once selected, the domain is practically tied to your site. So you should make sure that the domain name will still do justice to your page content in a few years.
A later domain change is definitely not without problems and in most cases leads to a major loss in search engine rankings.

Registering a domain usually only takes a few moments and there is also the risk that you may not take enough time in advance to choose the right domain name, because domain names are not only search engine relevant, but should also stay in your visitors' minds .

The domain also gives potential page visitors a first impression of your blog topic and a well-chosen name that fits your respective topic increases the chance that your page will actually be visited.

For the reasons just mentioned, you should think carefully about which domain should be suitable for your blog.

With the help of Google Trends you can get an initial overview

With the help of Google Trends you can find out quickly and easily which keywords could be suitable for your domain name, as Google Trends lists search queries for popular words.

If the future content of your blog fits well with a popular keyword that you are using as a domain, this also increases the chance that your domain will be listed in Google's top search results after a while.

The main domain of your blog also plays a major role in the future internal linking of texts within your website and helps to positively influence the Google ranking when keywords are used accordingly.

Difference between domain and blog name

A few articles before I had already pointed out that it is advantageous to narrow down your blog topic in order to be able to specialize better and thus differentiate yourself from the competition.

Another advantage of narrowing down the topic is now also noticeable when searching for a domain.

A blog name that is limited to the topic of the blog, as in my case (aquarium-perfect) and the domain name ( should definitely match as closely as possible. This not only means that everyone can remember your blog name and knows what to expect behind the domain name, but you also achieve that your ranking in the search engines is positively influenced, provided you use the important keywords in the domain and have your blog appear multiple times.

Ideally, the domain and blog name are so closely linked that they are perceived as a whole. So it is an advantage if you can find a blog name that also works as a domain and vice versa.

Now you have to think about the ending of the domain (de, com, net etc.), the so-called TLD (Top Level Domain).
Basically, there is no precise specification as to which ending you should choose.

However, choosing a .de TLD rather than a .com ending, for example, speaks in favor of a German site, because this is more familiar to the visitor.

However, depending on which domain you want to secure with your hoster, there may be restrictions, as the domain with the ending .de may already be reserved, and you may therefore go to a different TLD such as .com or .net anyway have to.

The three best-known endings in Germany, which are easy to remember from the user's point of view, are .de, followed by .com and .net.

The choice of the TLD is not of great importance, but as I have already written in almost all previous texts, it is another piece of the puzzle among many that can ultimately lead to the success or failure of a blog.

Much more important here, however, is the right choice of domain from an SEO perspective (Search Engine Optimization), i.e. search engine optimization. Here again, it is important to be careful in order to get as far forward as possible in the search ads with as little effort as possible.

Which domain does the search engine like best?

Unfortunately, you never know what Google is looking for when evaluating a website, but conclusions from the last few years have shown that choosing the right domain is definitely becoming more important. While five years ago it was still possible to get into the top 10 search results with any type of domain, from today's perspective this has become much more difficult - certainly not least due to the steadily growing number of pages.

By observing a few basic SEO optimization tips for your domain, you will again increase the probability of a better ranking in search queries.

5 tips for an SEO optimized domain

1. Integrate the goal of the blog into the domain

A good criterion for choosing the right domain is primarily the goals of your blog. The main aim of my blog is to give you useful tips for setting up, maintaining and maintaining a “perfect aquarium”.

In other blog posts I give useful tips on various problems relating to aquaristics and carry out various product tests.

Of course, it was obvious that the domain name should also be geared towards the “perfect aquarium”.

This is how the name of my blog “Aquarium-perfect” came about.

If, on the other hand, the main topic of your blog is about a person and it is not a topic-related page, but a kind of art project in which the person involved is in the foreground, a name in the form of the domain is of course also suitable.

2. Try to separate individual words

In the case of domain names with several words (in my example “aquarium” and “perfect”), you should always try to separate the individual words with a hyphen to make them easier to read.

When choosing a page to visit, you would definitely choose the page with the domain name instead of - from a purely visual point of view.

Of course, it always depends on whether your preferred spelling is still available or whether you can only choose which spelling you can use to a limited extent.

3. The domain is the flagship of your blog

Simply put, the domain you choose for your blog topic has to fit your blog in every way. A user is always on the lookout for information on the Internet that you can present him with the help of your domain as the “headline” of your blog topic.

4. Use generic terms whenever possible

Generic terms are “generic terms” that represent many terms, genres, classes or sets. Using my blog as an example, it would not have been advantageous to use the domain of “”, since most blog visitors search for a generic term such as “aquarium” before they land on my site.

5. Avoid too many terms

Less is often more here, because too many terms are neither memorable and concise, nor easy to remember for the user. You should therefore not use more than three terms when choosing a domain. The internal linking approach described above also applies here. After all, your goal should be to use your domain name as link text, among other things.

But you shouldn't expect more than 3 words from Google itself, because a structured clarity pays off in most cases with a better ranking.

The legal side of domain selection

From a legal point of view, you should think carefully about which words and terms you include in your domain. It is precisely here that inconveniences can arise that can be minimized with careful planning.

Here are some tips on how to handle your domain legally

1. Do not generate any typo domains

Typically incorrect domains are generally understood to be domains that you would reach in the event of a typing error, for example Google or Aple. Since many people make a mistake, these dubious page providers benefit by making you dubious offers on their typo pages.

As a rule, however, you will be warned very quickly by the actual companies. In any case, these names are not suitable for building your own brand.

2. Use brand names or existing company names

Here, too, it doesn't have to, but it can happen very quickly that you have to surrender your domain, as copyrighted property is infringed. If you have already invested a lot of time and work in your website, it is all the more annoying when you have to give up the domain again.

3. Do not use famous names, landmarks, or city names

You can also quickly get into a lot of trouble if your domain contains city names or the name of a famous person or landmark. The best thing to do is to simply enter several domain ideas in Google and see what is already available.

Would you rather use a new domain or buy an old domain with Trust?

As you may have already heard, it is now taking longer and longer for your new website to be listed by Google and Co. in the top 50 pages of the search query.

This phenomenon has to do with the fact that thousands and thousands of new websites and blogs are registered every day, all of which are equipped with newly registered domains and, from Google's point of view, it takes longer and longer for the pages to build up a certain trustworthiness or trust will be listed accordingly by Google. Many of the new pages will not be continued or contain content that is not qualitatively relevant for Google.

If the old domain has been properly managed for many years and has a high trust, then it can be worthwhile to take a closer look at this investment. In most cases, however, your desired domain will not be free, but will still be used, because the competition is not sleeping.


The first important step in the domain selection is that you find popular and frequently searched keywords with the help of Google Trends and integrate them into your future domain. From the point of view of the search engine, this measure is advantageous and the probability that your domain will be listed in search queries increases in most cases. If this SEO-optimized domain is still easy to remember and contains your blog topic as a kind of figurehead, then you have a good chance that you will be listed on Google.

In addition, you should make sure that your domain name and the name of your blog are almost the same, as you make access to your page as easy as possible for your readers and meet the expectations of your readers as best as possible.

It is also an advantage if your domain reflects the content of the blog and encourages a reader to click on your page. The expectation should then of course also be fulfilled in the second step. The keywords in your domain should also reflect the main topic of your page.

My blog is not only concerned with building a perfect aquarium, but the domain of my blog is also called accordingly.

In addition, use generic terms for your domain, as these are also frequently asked for by the search engines. No more than three words and hyphens should be used for a domain in order not to generate a confusing and difficult to remember domain.

For a German blog, it is advisable to choose a .de TLD or, if no longer available, to switch to .com or .net.

Existing domain names available for purchase can also be very interesting after careful consideration due to the high level of trust.

Caution is advised when choosing a domain for typo domains, brand names, city names, sights and famous personalities, as you can quickly expect a lot of trouble and a corresponding warning from a law firm.

While you are now taking enough time to choose the right domain that fits your blog topic, I recommend the next article, which is all about installing WordPress. I'll show you the way to a finished blog in many small steps and, as always, give you useful tips and experiences.