Why is Friday called Happy Friday

Where does Black Friday come from? The story of the bargain day

Black Friday is finally back on November 27, 2020! Many online shops and more and more shops are attracting again with attractive offers at bargain prices. But where does Black Friday come from? And why is the bargain day called that? We'll explain it to you!

In the meantime, Black Friday is a term that many people in Germany also know. Soon it will be that time again: Many online retailers such as Amazon will soon be offering huge discounts again.

Classic stationary retail is also part of the trend. Black Friday offers are therefore not only available on the Internet on November 27th, but also in many shops and branches of large retail chains. Many retailers turn the individual day of action into a "Black Weekend" or even a whole "Black Friday week". Electronics dealers in particular also add "Cyber ​​Monday" on the following Monday.

Where does Black Friday come from?

Like many other trends, Black Friday comes from the USA. It is traditionally the Friday after Thanksgiving, the American Thanksgiving Day, which always falls on the fourth Thursday in November. Many Americans use the Friday after Thanksgiving as a bridge day to spend a long weekend with the family - or to do their first Christmas shopping.

Black Friday has been an unofficial shopping holiday in the US for many decades, and many US retailers have had the highest sales of the year on it for years. Some shops even open their doors early in the morning on this day, in front of which many customers have waited all night to get the best bargains.

The Black Friday trend in Germany: Apple as avant-garde

Over the past few years, the Black Friday trend, including Cyber ​​Monday, has spilled over to us across the Atlantic and is no longer a secret tip for us either. As is so often the case, it started with Apple. In 2006, the iPhone manufacturer took over its Black Friday offers from the USA for its online shop and the Apple stores in Germany for the first time. However, Apple did not yet use the term Black Friday at the time. On Black Friday 2020, Apple should only appear marginally.

Since then, more and more online retailers in this country have jumped on the trend with their own Black Friday offers. At least since Amazon also granted huge discounts on the shopping event, the Black Friday tradition has prevailed in Germany and many other European countries.

In fact, there is the "Black Friday week" at Amazon Germany for the first time this year. In previous years, the campaign week at Amazon came as "Cyber ​​Monday Week" a week later. Last year, a survey found that 94 percent of those surveyed knew Black Friday. This year, the German Retail Association expects sales of 3.1 billion euros on the day of action in German retail.

And why is it called "Black" Friday?

History nerds knew the term "Black Friday" as a name for the day of the New York stock market crash on October 25, 1929, which then triggered a great global economic crisis. However, the crash in the USA fell on Thursday and is known there as "Black Thursday". But in Germany and the rest of Europe, the quake on the stock exchange only made itself felt on the following Friday. Today's "Black Friday" has nothing to do with a financial crisis.

In fact, there are some myths surrounding the origin of the name in the United States. One of them is that the many people who are crowded together on the shopping streets and malls on this day look like a large black crowd. Another theory says that many retailers only get from the red to the black and actually make a profit because of the enormous business on Black Friday.

In fact, the first use of the name Black Friday in the United States was recorded in 1966. Back then, the Philadelphia police used the term for the Friday after Thanksgiving because the mass shopping brought traffic jams and downtown chaos. For the stressed police officers this made this day a veritable "black Friday" - in the sense of an unlucky day.

Fortunately, Black Friday is a day for us to look forward to - because it simply offers the perfect opportunity to get hold of great bargains. In this sense: Happy Shopping!