What is Lay's slogan

Welcome to the world of snacks.

As the world's number 1 chip brand, we ensure a fantastic taste experience for you and your friends with our great-tasting chips.

Our products. Our taste.

Regardless of whether you prefer it classic or light, mild and spicy or intense - we have the right snack for you.

Lay’s® Classic

Our classic chips in 8 delicious flavors - now new: Lay’s® Herb butter and Lay’s® Sweet peppers!

To the products
Bugles

Our crispy bugles stand for party fun like no other snack!

To the products
Lay’s® Great chips

For everyone who prefers fluted. Discover our Lay’s® Super chips salted or with paprika!

To the products
Lay’s® Light

Our classic, but with 33% less fat! Discover now - salted or with paprika.

To the products
What is Lay’s doing® so special?

First class potatoes

Our contract farmers are experts in their field and always take care of supplying us with potatoes that meet our high quality standards.

Pure vegetable oils

The potatoes are washed, sliced ​​and baked in natural vegetable oil. This gives them their unique crispness.

Unique variety of flavors

We season in a wide variety from classic to more intense and surprising flavors and thus offer a delicious selection of products for every taste.

The number 1
Chips brand worldwide.

It all started in a Texas kitchen. C. E. Doolin founded the Frito Company there in 1932 to produce corn chips. At the same time, Herman Lay, founder of the H. W. Lay Company, began making potato chips in Tennessee.

It all started in a Texas kitchen. C. E. Doolin founded the Frito Company there in 1932 to produce corn chips. At the same time, Herman Lay, founder of the H. W. Lay Company, began making potato chips in Tennessee.

In 1944, the Lay Company was the first snack manufacturer to advertise its Lay’s® Potato chips on TV.

In 1961 the Frito Company and the H. W. Lay Company merged to form Frito-Lay Inc., the largest snack manufacturer in the USA.

In 1965 Frito-Lay and the Pepsi Cola Company merge to form PepsiCo Inc. The company's headquarters have been in Purchase, New York, since then.

In 1989, PepsiCo bought two leading snack manufacturers in the UK: Walkers Crisps and Smiths Crisps.

Frito-Lay snacks have also been available in Germany since 2000.

Today Frito-Lay snacks are sold on all 5 continents. With brands like Lay’s®, Walkers, Doritos, Smiths, Cheetos and Sabritas is Frito-Lay in many countries, such as B. Great Britain, Spain, Mexico and the USA, market leaders in the snack segment. That’s Lay’s® the largest food brand in the world with sales of USD 10 billion.