What is found SEO tool

SEO analysis with free tools


There are many tools in the SEO industry that can be used to find out the strength of websites. But the SEO tools are usually not cheap and offer too much information that beginners cannot do anything with. If you want to measure the strength and development of websites for free, you can still use professional SEO tools that provide important and decisive data.

Are there any free SEO tools?

If you look at well-known SEO tools, you will quickly find that the tools are usually very expensive. Anyone who is professionally in the industry and offers SEO services will not be able to avoid buying the tools.



The free page https://varvy.com/ offers a helpful introduction to SEO. There the basic guidelines of Google are checked and after the analysis they are clearly broken down by means of a color code. This gives you an initial overview of the performance of your own site.



The tool from http://seolyser.de/ works in a very similar way. Here, too, close to the website analysis, you get a comprehensive overview of classic SEO performance with the most important cornerstones. It is advantageous to be able to save the complete analysis, including graphs and diagrams, as a PDF.



Fast loading time play a particularly important part in every SEO strategy. With the https://gtmetrix.com/ page, all relevant factors of the website are checked and ultimately also processed graphically. The site uses two speed tools from Google and Yahoo for this purpose.



The technical condition of the site can be checked very easily with the W3C Validator https://validator.w3.org/. Every good SEO strategy involves optimizing the HTML and CSS Source codes. This little tool shows all elements of the website that could be improved.



The readability of the website can be assessed after a free registration at http://www.eyequant.com/. For this purpose a Eye tracking Examination of the website carried out and prepared so that nothing stands in the way of improving the user experience.


Google Rich Snippets

Rich snippets facilitate successful search engine ranking through improved visibility on the search results page (SERP). These little helpers are created using HTML markups and can be tested using Google's tool.



Also in the area Content There are some important things that go into making a great SEO strategy. Since Google penalizes the use of duplicate content, it is important to know that your own content is really unique. This is easy to do on your own side. But what if content thieves use their own texts for their own purposes? You can find out whether this is the case and where the copyright infringer has hosted his domain at http://copyscape.com/.



This tool is very similar in functionality to Copyscape. However, it limits the search for Duplicate content only on your own domain, but shows recurring content with precise percentages.


WDF * IDF tool

Texts themselves can be tested with the WDF * IDF tool from http://www.wdfidf-tool.com/. Here the Frequency of keywords checked on a specified website. This allows you to see at a glance how you are doing compared to the competition using the same keyword.


Screaming Frog

The Spider (crawling) tool by Screaming Frog comes as a desktop program for free download. The extremely comprehensive tool checks your website on many relevant SEO levels. The content can be conveniently sorted according to categories. For every piece of content there is information about meta and image tags, links, etc.



With this tool you can find out what placement your own page is on a search query in terms of up to 20 keywords. In addition, you can directly compare yourself with up to three competitors.


Piwik Web Analytics

An alternative to Google Analytics can be downloaded from http://piwik.org/. After the download, it is installed on your own server and does its work there. This has the great advantage that the data determined in this way is not stored on American servers. The website hoster has more control over their own data. In terms of content, the most important functions (such as visitor flows and their user behavior) are offered. Additional functions can be retrofitted using plugins.

But there is also the option of using a large amount of data from the tools free of charge. For example the visibility index: the tool provider SISTRIX offers a free check of the visibility index at www.sichtbarkeitindex.de. The same service is available, for example, from the tool provider Xovi at www.domainvalue.de, only with the in-house Xovi value “OVI” (Online Value Index).


Find out the visibility of a website

If you want to know how visible a website is, you can first look at the index values ​​of SISTRIX and Xovi under the services provided. These give an initial indication of how findable a website is on the web.

But a single value is not really meaningful at this point. The course of visibility is particularly interesting. Sure, a value can appear high, but it can also be low again for this side.


A small example: A page has a visibility index of 5. This is a high value for many website operators. However, it may be that the page previously had a visibility index of 10 or even higher and was penalized by Google for some SEO measures. Then the visibility index of 5 is no longer high. So we need a history of visibility. SISTRIX doesn't have one, which is why we have to switch to another tool: Xovi or Searchmetrics Essentials. With both tools there is the possibility to see a history of the past - even if not a long one - for free.

This is what the Xovi domain value looks like. However, the course can also be displayed with Searchmetrics: The Essentials are chargeable, but allow a small insight into the functions, including the course of the visibility.

However, the visibility and the visibility course do not bring us anything at first. It is not only important how a tool rates a website, but what the rankings of a website look like. How many rankings are there? What are the top rankings? These two and many other questions need to be clarified in relation to the positioning of a website, so that you can get an overview of which keywords a page is ranking with at all.


Xovi gives an initial indication of the number of rankings under the Domainvalue.de query of the domain. In addition to the Ovi, i.e. the visibility value of Xovi, there is also other data, such as the number of rankings.

Searchmetrics also gives us some rankings in the Essentials, even though you don't pay for the SEO tool. As a “free user” there are only 10 keywords that Searchmetrics outputs in the Essentials, but you can already carry out a small analysis of which keywords a page is ranking for.

In the free version of Searchmetrics Essentials there is of course the option of sorting and displaying the keywords. The keywords can be sorted by position, CPC, search volume and traffic index. The nice thing about it: If you use the sorting, the first ten keywords of the new sorting are always displayed, which also means that you can see a total of up to 40 keywords.


If you want to go one step further, you can register for the free version of the SEO tool “SEOlytics”. The free version of the tool also outputs a lot of data and offers many functions. This also includes an overview of the keywords that a page has.

Unfortunately, however, the tool does not find as many keywords as other SEO tools, which is why we naturally did not come up with corresponding values. SEOlytics offers a free version of the tool for this, which in turn speaks in favor of the tool. In addition, significantly more keywords can be displayed than, for example, in the free version of Searchmetrics Essentials. In our example, all 102 keywords are visible. So the keywords for a domain can be checked and analyzed free of charge.


Next up are the backlinks, which are known to be one of the most important ranking factors. There are also several tools that SEOs rely on for backlink analysis. For beginners it will be more difficult, but not impossible, as there are also some tools with which a free backlink analysis can be carried out.


At https://de.majestic.com/ backlinks are checked for the anchor text and whether it is up to date. The tool also provides information on the trust flow of the backlink provider.


In addition, there would be the option of using the “ahrefs” tool, which can be reached and used at www.ahrefs.com. An analysis can be carried out even when you are not logged in. To do this, simply enter the relevant domain in the field provided. Then there are the first results.

The first thing you see are three pie charts that show different relationships to one another, such as the relationship between dofollow and nofollow links.


Then it gets exciting: How many backlinks does a project have? How many backlinks does a project gain or lose a day? These questions can also be answered with the tool “ahrefs”.

The diagram is only about the pure backlinks, not about the domain popularity or other values. So don't be alarmed if a few thousand links are displayed here, which can certainly happen if many sidewide backlinks point to the corresponding pages.


In addition, ahrefs shows a lot of other data, such as the chronological sequence of the number of linked domains. This is probably the most important diagram for our analysis, as we can see here how the total number of our backlinks has developed. So it is worth taking a closer look here, after all, this diagram shows how quickly links were established and how the link structure was generally designed.

In the screenshot I have marked three places: 1 and 2 show that no links were established, but that the number of links remained the same for a longer period of time. During this time, no links were established or generated.


The third arrow (3) shows that a higher number of backlinks were found overnight. I write here deliberately found, because you shouldn't rely on such a diagram 100%, because every tool has its own crawler and you don't know whether these links will be found at the same time as the Google crawler.

UPDATE: ahrefs has changed its pricing strategy and now only offers free use of the tool for 14 days.


Anchor lyrics

When we come to the backlinks, the anchor texts must of course also be discussed. These are particularly important for SEOs, because with too many money keywords as anchor text, a website can quickly be shot into the afterlife. So that you always have control over your own link building measures and do not use too many or too few money keywords, you should regularly check the current status and improve it if necessary.


The anchor texts are also output in the free version of ahrefs, but not completely, so that only a rough overview can be obtained. There is more information in the lite version of SEOlytics, which offers the anchor texts and further backlink information.

Link Targets

The link targets are also important. This shows which page of a domain has the most inbound links and therefore represents the link hubs of a domain. The tool “SEOlytics” is recommended for the link target analysis, since all the link targets for which the tool found backlinks are listed here.

It is important that you do not sort according to link popularity, but according to domain popularity. It indicates the number of linking domains and not the number of pure backlinks. The number of linked domains is more important and interesting because there are links from different domains. The number of backlinks will be significantly higher, but this may be due to sitewide links that point to your domain or to this one link target.


Link history

If you want to measure the strength of a domain, the history of the link building is also important: How many links have been built in total and per month in the last few months?

SEOlytics also answers these questions: under “Backlinks” -> “History” a graph is displayed for a quick overview.

This diagram shows: At the beginning, most of the links were built on a monthly basis until the operator of the site apparently lost motivation and built significantly fewer links. It doesn't exactly look healthy. Then the curve rises again month after month, until another dip. Please note that the history is about newly linked domains.


You don't always have to buy the most expensive tools to do a good analysis. Even with free funds, it is possible to take a close look at websites and evaluate them. Thanks to free versions of tools like SEOlytics or free queries like ahrefs, the analysis has become possible even for an empty wallet.

Your advantages with RankSider

  • Improve your rankings
  • Visible SEO metrics
  • Permanent existence of the links
  • Independent definition of the budget
  • One-time costs - no link rental!

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