What is Instagram Marketing Software Tool out there
14 content marketing tools that will double your website traffic
Which of the content marketing tools out there is the best? There's a good chance it'll be mentioned in this article, along with 13 other tools that can double your blog's website traffic when paired with good stories and valuable content.
Marketers are investing more in content marketing than ever before - and just like them, you should make sure that you get the best possible ROI.
One SEO myth that you shouldn't believe is that "You can be punished for using SEO tools". That is simply not true. Google is penalizing website owners for trying to outsmart the system with over-optimized keywords and anchor textand not because they used a particular tool..
On the contrary, once you have the right tools, you can dominate the search engines. You just have to be clear about your goals - like generating more leads, closing more sales, or something completely different.
It can seem exhausting to create quality content and connect with influencers to promote your content. You don't want to waste your valuable time and that of your target group. The right tools can help you save time.
So without further ado, let's discover the 14 best content marketing tools.
1. Pingdom Website Speed Test
Speed is important to Google, so knowing the loading time of your website is important. Google explains this on their Webmaster Central blog as follows:
According to Amit Singhal, Principal Engineer of the Google Search Quality Team, the relevance of a website is more important than its speed, but this is definitely taken into account as a ranking factor.
Another reason you need to improve your page speed is that the average attention span for a user is only eight seconds - which is shorter than that of a goldfish. Users want quick answers to what they're looking for. If you can provide these answers and engage your target audience, you'll keep them despite them short attention span as if spellbound in front of their screens.
So before you can reduce the loading time of your website, you first need to know how fast it loads. If it takes longer than 2 seconds (the average), you should work on it.
Consumers on ecommerce sites can be influenced by the speed of your website in their purchase decision. Radware says 51% of online shoppers in the US say they won't complete a purchase if the page loads too slowly, even after they've started the checkout process.
ShopZilla increased their website speed by 5 seconds and their conversion rate increased by 7-12%.
What could delaying your website cost you? Some of it, as it turned out:
The speed of your website affects your rankings, so it is important to test them and continuously improve them.
Follow these steps to find out your loading time:
Open the Pingdom Speed Test Enter the URL of your website on the homepage and click on "Test Now":
Step 2: Analyze the speed of your website.
Squirrly is an SEO plug-in that helps you to optimize content for the right keyword and the right user and to measure the success of your content. With the help of this plug-in you can increase your traffic by 285%.
The challenge that most B2B and B2C content marketers face is creating content for the user and optimizing it for Google. This simple plug-in does it for you.
To install Squirrly, first search for the plug-in from your WordPress dashboard. Click on Plug-ins> New Plug-in. Then type "Squirrly" into the search field. Press the search key on your keyboard:
Then install the Squirrly plug-in by clicking on it and performing the following steps:
The next time you're ready to post a new blog post, Squirrly will be ready to use. Easily use it to find long tail keywords that are profitable and that you can easily rank for.
3. Keyword Tool Dominator
Keyword Tool Dominator is an easy to use and very useful tool for researching long tail keywords that your target audience is looking for.
Targeting long tail searches has so far been over 20,000 search engine visitors brought to this blog and I'm sure that number will keep increasing.
First, register with the Dominator Keyword Tool. Then log in and click on the "Google Autocomplete Keyword Tool" tab.
Then enter an over-keyword and just take a look at the longer search phrases that the KTD suggests:
4. Ahrefs Content Explorer
There is a new, powerful tool from Ahrefs. It's called Content Explorer, and you can to find the most shared topic on a particular area or niche.
It works similarly to BuzzSumo, but I'm starting to prefer the clear results of the Ahrefs tool. Follow these basic steps to mimic its structure and replicate its success for yourself:
Step 1: Open Ahrefs.com. Select the "Content Explorer" tab.
Step 2: Enter a keyword into the search field (e.g. link building). Click on the orange "Search" button:
Step 3: Analyze the results. Take a look at the most shared content on the list and carefully examine the headline and structure to identify the factors that made the post successful.
You can see that of the link building results above, the blog post shared most frequently in the past 30 days is "Link Building Tactics: The Complete List."
Obviously, people liked the headline enough to click and liked the content enough to share. Use this headline to create a unique headline following the same pattern for your next blog post.
If your headline can captivate your target group, you will get engagement and increase your conversion rate. Here are a few headings following the example in the example:
- Email Marketing Tactics: The Complete List
- Twitter Marketing Tactics: The Complete List
- Tactics For Monetizing A Blog: The Complete List
This is my own content marketing and SEO tool. QuickSprout shows you what you're doing wrong on your website and how you can get more search traffic. It's easy to use and could change the way you approach SEO.
Step 1: Analyze your blog. Simply enter the URL of your website on the homepage (e.g. nerdfitness.com)) in the search field and then click on the "LOG IN WITH GOOGLE" button:
Step 2: Analyze the website. Take a look at your results to see how your website is doing in terms of speed and SEO. If your results include warnings, it simply means that something should be changed. When you've done this job, your search traffic will increase significantly.
As you can see in the SEO analysis report above, has nerdfitness.com generates three errors that can be corrected immediately:
There are three more warnings for the images:
The above warnings can be easily resolved:
- Write heading tags between 15-65 characters. If the length exceeds 65 characters, your headline will not appear in its entirety on the search results page.
- Images should have expressive alt attributes. Do not leave them empty and do not use unspecific descriptions. Make sure that at least one keyword appears naturally in the alt attribute.
You can also analyze your competitors' websites with the help of QuickSprout's content marketing tool.. This can help you figure out what you can do to improve:
Simply click on the (+) icon to expand the area and enter up to three URLs of your competitors:
If you Spy on your competitors, you are likely to find ways to outsmart them and do better than them. As you spy on their keywords, you can also get a sense of their overall SEO performance and then develop a strategy on how to do better yourself.
6. Emotional Headline Analyzer
Over the years I have learned that customers make purchase decisions based on emotions and justify them with logic. That's why another powerful tool to use is the Advanced Marketing Institute's Emotional Headline Analyzer.
What do you think is a brand? Isn't it the impression people get of your business and product?
That means, that your blog posts won't be read, let alone shared on social media, if you don't address people's emotions. According to Zig Ziglar, “People don't buy for logical reasons. You buy for emotional reasons. "
We often buy smartphones that we don't really need, only to wonder later what made us do them. That is the emotional truth about being human. Smart copywriters already know this and take advantage of it in their texts.
The rational buyer wants to have a logical reason for every decision. The emotional buyer does not care, however, and he does not analyze the decision until after it has been made and the purchase has been made.
Since the headline is the first point of contact between you and your customers, you need to carefully design it so that it speaks to your customers emotionally.
Follow these simple steps to create an emotionally engaging headline:
Enter the heading you have written into the Headline Analyzer, select your category and click on "Submit for Analysis":
Here is the result:
Annotation: : An Emotional Marketing Value (EMV) of 22 or more means you have a good headline - especially if it is empathic is like in the example above. She speaks to people who want someone who shares their pain and solves their problems.
Have you ever considered yourself a good writer or a great writer? The words “good” and “great” can be relative and depend on how you feel.
But if you're a website owner or blogger, you always want more people to read your content. You want your message to reach the right audience because you believe that one idea can make the world a better place.
TrendSpottr is a content management tool that predicts emerging trends. So you know exactly what your target group is desperately looking for at the moment and how you can meet their needs.
Good writing is a top skill which demands attention to detail, a great deal of general knowledge, logic, intellectual clarity, persuasiveness and technical competence.
If you are a writer but cannot assess the impact of your article or blog post, it shows that you are not versatile or knowledgeable enough in your industry.
If you want to improve your search traffic, you need to carefully plan your content and monitor your customers continuously to stay on top.
However, even that is not enough. You'll also need to hone the skills that will help you create great and useful content that will keep people up until midnight to read it.
Strong writing skills that move people to action can double engagement on your blog.
And the more engagement you evoke, the more Social shares will generate your content, especially if it is thorough and contains visual information (e.g. images, videos, etc.).
TrendSpottr capitalizes on the fact that certain types of content tend to spread like a virus. Funnier, more controversial or emotionally provocative Content is more likely and more likely to be shared.
Kelsey Libert of Inc. magazine said that Optimizing your blog content for large social media networks is crucial to getting more shares and likes. This means that Facebook should become one of your focal points because it can help you get more readers and visitors.
ReelSEO shared a case study on how a YouTube video entitled "Elephant Attacks Safari Jeep" spread at breakneck speed and generated around 5,000,000 views in a week.
Interestingly, over 350,000 international blogs embedded the video, which was an important factor in the success of the "elephant video".
Bootstrapbay.com's Chris Gimmer also used the skyscraper technique introduced by Brian Dean to get 17,584 visitors in a single day.
And that's not all. Gimmer has also generated over 200,000 visitors in 4 months by creating content that people enjoy reading and promoting it wisely.
Even if you don't have a great, emotionally moving idea, you can join a trending story and share it. Take part in what is currently trending to achieve a significant increase in your search traffic. Glen Allsop did the same in 2013, getting 9000 unique views in one day.
If you're looking for a content marketing tool that predicts the success of your content even before you write it, TrendSpottr is your first choice.
Aside from helping you predict the latest trends and creating viral content, the tool also helps you find influencers who like your Promote your content so you get more traffic.
Influencers are people who have a lot of influence because of a strong, extensive network (on Facebook, Twitter, LinkedIn, Pinterest, Google+). In short, they're social media giants.
To become an influencer, you have to work hard to earn. A word or a recommendation from an influencer can spread your marketing message and drive more visitors to your website.
In fact, a study by Nielsen showed that 90% of consumers trust recommendations from their peers as opposed to the 33% of consumers who really respond to or trust advertisements. The study also showed that 74% of consumers rely heavily on social media to help them make purchasing decisions.
This is how you use TrendSpottr to discover trending topics and viral ideas and to make use of them, as well as to contact social media influencers:
Step 1 Open TrendSpottr.com. On the homepage, click on the green button labeled "GET STARTED":
Annotation: TrendSpottr isn't exactly cheap. It costs $ 199 / month. But you can register for a 14-day trial period and try it out first. If you are not satisfied or you cannot afford an extension, you can simply decline it.
Step 2: Click the green button that says "Start Your Free Trial".
Step 3: Create an account. Just enter your personal details (email, name and country).
Click on the "Register" button, then log into your email account and click on the link in the confirmation email.
Step 4: Sign up for TrendSpottr to see trending topics.
One option the tool offers (as opposed to Google Trends) is the ability to share, interact and contact top influencers directly from the dashboard. Google Trends only shows you the trends, nothing else.
By following the trend, creating a strong connection with your target audience, and leveraging influencers, you can Your search traffic and double the growth of your online business.
For example, Xero is a cloud-based accounting alternative to QuickBooks that went online with no sales, but has grown to be worth $ 2.5 billion with over 400,000 customers. In its fiscal year ended March 31, 2015, Xero increased its subscription revenue by 80%, according to Market Wired.
5. Google Analytics
Although you have a wealth of content marketing tools at your disposal, Google Analytics remains indispensable. Daisy Downs, UrbanSitter.com's chief marketing officer, shared a success story on how Google Analytics cut her company's customer acquisition costs by 30%.
This is very important because it costs five times more to get new customers than to keep existing ones. KISSmetrics has found that worldwide "the average value of lost customers is $ 243“.
However, examining the data that Google Analytics provides will not only help you understand the search terms people use to find your website, but also the demographics behind your visitors.This information can help you ultimately double your search traffic.
Rooms To Go improved their customer experience by integrating Google Analytics Premium into their advertising campaign.
In other words They have started to focus on customization using the searches used by their target audience.
In my work improving customer search traffic, one of my surprising discoveries was that most of them either didn't care about Google Analytics or were completely unaware of its full potential.
If you want to double your search traffic, you should look at the following three things on your Google Analytics dashboard:
- Landing pages
- Search queries
- Geographical summary
1). Landing pages: This shows you which pages users click when they visit your website - the most popular page, the exit page and how many views your page gets. This shows which pages are your high converting landing pages and how you can improve their performance.
If you find that a particular landing page is doing particularly well on search engines, you can improve it by adding more unique content, building authority links, and increasing content length, which can further improve rankings.
When you log into your Google Analytics dashboard, click on Customer Acquisition> Search Engine Optimization> Landing Pages:
2). Search queries: This is the second most important factor that you should work on if you want to double your search traffic. Google Analytics shows a large amount of search queries (keywords) that bring the most traffic to your website.
To find the search queries on your Google Analytics dashboard, click on Customer Acquisition> Search Engine Optimization> Inquiries. You will now see a standard page where you will be asked to set up "Webmaster Tools Data Sharing". Click on it and follow the simple steps outlined.
If you log in again and click on your searches, you will see a result similar to the following:
If you look at the "Inquiries" screenshot above, you will find that the most searched keywords that are generating visitors to QuickSprout.com are:
- inspirational quotes
- American Express
- Business quote
- Content marketing
Now that I know the best keywords to optimize my content for, I could pick one of the keywords and find long tail variations that are less competitive and that I can rank better for.
When I selected one of the keywords (e.g. inspirational quotes) entered Google AdWords Keywords Planner, I received the following additional keywords:
3). Geographical summary: Where are your visitors? If you want to attract visitors from a certain country, Google Analytics will show you whether you are successful.
On your dashboard, click Customer Acquisition> Search Engine Optimization> Geographic Summary:
An effective content strategy depends on exclusive research and advertising. Inbound.org is not a tool per sebut an inbound marketing community. However, it can be helpful for researching blog post ideas and connecting with others.
Relationships are important in the digital world. You have to network with other people and promote each other's blog posts.
Inbound.org is good for advertising. For example, Robbie Richards generated 1324 visitors to his blog page when Umar Khan shared his blog post on Inbound.
If you are posting a useful blog post, you should submit your URL to Inbound.org as part of your promotion for that post.
You may think that writing a useful blog post is all it takes to solve your readers' problems, but that's not true. You have to give them what they want, where they want it. Putting them first will increase traffic to your blog.
One way to do this is to put your best blog posts in one place.. This can double your traffic because you save your readers time that they would otherwise spend digging through search engines.
Paper.li is a user-friendly platform that can help you organize content and ultimately generate more leads.
Paper.li is the easiest way to give your published blog content a stylish new format. The tool helps you to collect, publish and share high-quality content across the Internet. Plus, it's 100% free. Just follow these simple steps:
First step: Register on Paper.li. Click on the "Get Started" button as shown in the following screenshot:
Second step: Sign up with Twitter, Facebook or your email address: I personally prefer to log in with my Twitter account, but the choice is yours.
Third step: Create your newspaper-like page. Just enter the title of your newspaper.
Fourth step: Set the main keyword of your site. Just type in the exact keyword you want to compose blog posts for - this should be relatively easy once you have clearly defined your target audience.
Next, choose the blog post you want to share and build your paper.li page.
Remember that your Blog traffic depends on how useful and interesting your blog posts are, and not necessarily on how pretty your website is (although that is important too).
Your Paper.li page will look like this:
Paper.li works because the technology is based on repeating ideas and blog posts for readers. The more often they see and read your content, the better the chance of converting them.
PowToon is a content marketing tool for creating animated videos and presentations. We both know the effect of visual marketing. According to Dr. Forrester Research's James McQuivey, a one-minute video is worth 1.8 million words. Under these circumstances you would have to work 150 days to get the same effect as a one minute video.
Diode Digital has also found that video marketing is 600% more effective than direct and print media combined.
The study also showed that 60% of website users and customers prefer a video to plain text when it is on the website. YouTube videos are still doing well and are a popular advertising tool for both small and multinational companies.
Discovery Digital Networks saw an increase in views of YouTube videos as they added subtitles to their videos. They have already published over 300 videos and their target audience is always responsive.
Your YouTube views increased 13.48% in the first 14 days.
Consistency is essential to successful video marketing. Josh Coffy, the founder of Flight Drummers, shared a guest post about how he captured 500,000 YouTube views by posting material regularly. You have also built up a subscriber base of over 8,000 loyal fans.
You should start making useful and interesting videos for several reasons:
- To teach your target audience
- To convince customers
- To attract an enthusiastic community of potential customers to you
- To encourage customer loyalty
- To promote your text-based content
- To reach a wider audience using YouTube
- To build your brand image
And so on ...
Videos also influence purchasing decisions. A recent statistic published by Digital Sherpa showed that 12% of viewers purchase a product that appears in a video advertisement after viewing the video.
To get further inspiration to create videos as advertising for your business, you can find more video statistics from Virtuets here:
Now that you've seen the huge effects video content can have, it's time to learn how PowToon works to create animated videos and presentations.
Step 1:Get started with PowToon. Click on the "Get Started" button on the homepage. Then register by entering your personal data.
Step 2: Register and create your first animated video. If you are a professional, you can start from scratch. Personally, I prefer the second option - adapting one of the templates.
Click the template that you like best. For example, if you want to create a video about your business goals, choose the following:
Step 3: Edit the animated video.
First click on the gray "Edit“-Button and then fill in the fields in your animated video to adapt it to your product or business.
Drag in icons and shapes and write text on the whiteboard, just like you would in Microsoft PowerPoint. You can upload your animated video to YouTube, Vimeo etc.
RememberTheMilk is an online to-do list and task management tool. With this content marketing software you can improve your productivity as a blogger and concentrate on improving your conversion rate.
A to-do list tool like RTM makes your life easier and gives you a sense of direction.
In his book "The Productive Person Action Guide: How to Become More Productive"(The Action Guide for Productive People: How to Be More Productive), Chandler Bolt said that Distractions can suck up your time like vampires suck up blood, and they come in all shapes and sizes.
Don't take these distractions lightly. They can ruin your efforts and greatly reduce your ROI. Most companies who have discovered the power of using to-do lists have have successfully increased their productivity by 256%.
Tim Ferriss introduced the four-hour week, which has since become a popular mantra for digital marketers whose main goal is to increase profits.
Smart marketers work smarter than ever. As a result, they want to work less and earn more. Don't we all want that?
RememberTheMilk can help you keep up with your commitments, and it's 100% free.
To use RTM, simply click on the button labeled “Sign Up Free” on the homepage to get started. Then follow the instructions to create your first to-do list.
A digital marketer has so many things on his mind. To save time and achieve more, the task management options of RTM can be helpful.
I use Visual.ly to create all of my videos, presentations and infographics, including the ones you can see on QuickSprout.com. I've tried various other infographic software tools, but Visual.ly does the best for my needs.
Infographics have the potential to generate more traffic and social shares than plain text if you promote them strategically. I have generated over 60,000 visitors for my blog with infographics in the past. Interestingly, you can distribute your infographics on social media and expand your reach exponentially.
Your customers and your target group are people. As a result, your brain processes images and graphics 60,000 times faster than plain text. In addition, the eye is an extension of the brain, which means that Your brand can stick in the minds of your target customers even with a single glance at an infographic.
The KISSmetrics blog generates over 100,000 qualified visitors per month. This significant success is due in large part to the 200+ infographics we have created and shared over the years.
LinkBird has used infographics to improve their SEO and encourages you to do the same. However, you really need to make an effort and do extensive research.
I've always made sure that every infographic I publish is data-driven and useful, like the following example:
Annotation: Visual.ly is not a free infographic tool, so it is a better fit for companies on a marketing budget.
If you're on a tight budget, you might want to use dribbble.com to find an infographic designer for a lower price. On the website, type in "Infographic Designer" and hit "Enter".
Simply select a designer you want to learn more about and find the right one for your infographic needs.
Annotation: Learn as much as you can about the infographic designer. Check out his portfolio and any comments that customers have left. When you're satisfied, you can hire the infographic designer and develop a relationship with him for your future needs.
14. Meme Generator
Of the 15 types of content that drive the most traffic, memes are unique - and underused by content marketers. Memes are fun ways to convey strong ideas to your target audience. When used well, they can appeal to many different people at the same time and spread like wildfire.
The typical meme usually consists of stylized text on a picture.
People love memes because they're funny and you can relate them to them.
Keep in mind, however, that memes may not be right for your readers - especially if they're all you share. Just like with infographics, you need to create useful content around them.
Memes are best added to your blog post. Use them when they add something to your content. Since they are images, you shouldn't forget to do some basic SEO, e.g. B. to integrate your keyword or LSI in the title, the caption and the alt attribute.
Keep in mind that animated gifs are also becoming increasingly popular. People don't just want static images, they want images that evoke emotions and stimulate their brain cells to act - animated gifs and videos do just that.
These are them - 14 tools you can use to improve your content marketing and double the website traffic to your blog. As I mentioned above, if you focus your attention on your users, you can get much better results with SEO concentrate.
Content marketing will improve your blog traffic by 83% in seven months if you take it seriously.
Every tool on this page should help you convince your target group and position you as an expert in your industry.
Ideally, you can use storytellers to communicate clearly with your blog readers and thus build a strong value proposition for your online business.
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