Digital products are good business

18 digital product ideas for almost every small business [2021]

Digital products have two strong advantages over physical goods: no shipping and no inventory. Now is the perfect time to sell e-goods: people in quarantine have time and plenty of it. And they want to learn something new or take up a hobby - this is where e-books, DIY projects, tutorials and other digital products come in.

You might think that creating a digital product requires special knowledge and talent. Well, when we talk about music and art, that's definitely the case. E-goods are more than just songs or pictures, however, and some of them require nothing more than a well-thought-out plan and some time to create.

Check out a pretty varied list of profitable digital products and learn how to add them to your business.

In this post:

What are digital products and services?

Digital products or e-goods are all products that exist in digital form. Common examples are different types of digital media (books, music, pictures), tickets, software. Professional services can also be sold as digital products. For example, if you are a teacher, you can sell online courses you have created.

Who can sell digital products?

If you have expertise or skills in a field, there is money to be made with digital products.

Are you good at sewing? Sell ​​sewing patterns or tutorials to beginners or professionals.

Does everyone compliment your kitchen? Sell ​​ready-made meal plans. Ideal for customers who want to save time!

Here's Who Can Benefit From Selling Digital Products:

  • Online store owner. You can add e-goods to expand the range of products.
  • Aspiring entrepreneurs who don't have a huge budget but can invest the time and effort into developing a product. Selling e-goods is a virtually risk-free way to start a business.
  • Experts who want additional income. Put your knowledge and skills into a digital product - this way you can make money even while on vacation.

What are examples of digital products?

Digital products are often used for teaching and teaching, for example, cooking, sewing, taking care of pets and plants, playing a musical instrument, or creating your Instagram account. Or, e-goods can serve as entertainment (films, songs, videos).

Find your perfect product below with some digital product ideas!

1. E-books

With the advent of mobile devices, e-books are becoming more and more popular.

The content can vary as much as:

  • Student books
  • Guides
  • Magazines
  • Manuals
  • Stories
  • Scripts
  • items
  • comics
  • Novels, and more

It is best for those who own an education business; Sellers of complex products such as electronics; kids' stores; and household products. Also, if you're in the fitness and healthcare niche, it opens up new avenues for creating exercise guides, diaries, and diet schedules.

You can sell books in both print and digital form, just like RETRO video game magazine does:

Tip: Create audio versions of your e-books and sell “e-book + audiobook” increases the average order volume.

You can also sell shorter, compact magazines for your online shop. For example, if you sell cosmetics, you can review new products, share skin care tips and healthy recipes, or interview customers.

Sell ​​magazines at a cheaper price, offer them as gifts, or share examples on your social media pages. A great way to engage your audience and build a community of your customers.

Also: How to Create and Sell an E-Book

2. Music and audio products

If you are a musician born in the 21st century, how lucky you are!

With all the modern instruments, tools, software, the variety of music genres, and the power of the internet. Now could be your chance to get started!

Selling music products on your online store is a great way to raise funds for your first album recording. If you are good at singing and playing musical instruments, try to sell:

  • Songs
  • Jingles
  • Beats
  • Covers (remember to take care of the copyright)
  • Ringtones
  • Soundtracks
  • Voice recordings for podcasts and ads

There is one more product that you can only create with your own voice - audiobooks!

Just like with cover songs, it's important to avoid copyright infringement, but some research and contact with the writers will bring success, provided you have proper pronunciation and a magnetic voice.

3. Research

When you know enough about statistics and data, why not do research for the people who need you?

Check out Business Insider's Ecwid-based research store - this type of service can make a fortune with this type of service.

4. Tutorials

It's never too late to learn - and that's a bottomless pit of ways to teach someone something.

Let's say your online store sells guitars. Opportunity recognized! You can sell tutorials on how to play. This goes for many other niches, too.

Tom McLaughlin sells online and offline classes on woodworking. In his online shop, in addition to video tutorials and archived courses, you can also buy plans on how to make fantastic wood products.

Tutorials and courses can be recorded on video or in audio format.

With the increasing popularity of video content - it's easier than ever to record on your smartphone and use free video editors.

Tip: Upload the tutorials one at a time, then sell an entire course at a discount.

Also: “Look! We're learning! ”: How to sell digital goods for homeschooling

5. Software

Who is on the other side - a talented developer? In that case, you might find it interesting to see how Teemigs distributes software on Facebook using Ecwid!

Your projects have been waiting in one corner of your hard drive long enough. If you're a beginner in coding, there's nothing better to test your skills than getting out there and giving it a try.

6. Web elements

Sortfolio alone lists over 1.5 million web design studios - needless to say, this task is very sexy today.

In addition to regular projects, almost every web designer creates something "from the heart" from time to time. Can it be stickers, clip art, buttons - in general, products from random inspiration. Guess what our advice is? At the very least, add a store to your Facebook page to sell them.

7. Blueprints and plans

Just like the example above, SDS Plans sells a home, garage, and cabin - just with no instruction on how to build them.

Architects might find it a nice approach to having an online presence: it might be easier to promote a store with ready-made plans than by completing individual assignments.

8. Recipes

Recipes can be sold to too many people - not just housewives.

If you have a food blog, recipes are a great way to make money there. If you've got a cookie recipe from your grandmother but you don't want to open your own bakery, you can make a website and sell the recipe to restaurants, bakeries, and kitchen magazines.

Don't neglect your cooking skills or the secret family recipes that you know, you can win a competition and add value to your recipe by giving it a medal.
Choose Instagram for your marketing strategy, learn more about beautiful food photography, and share links to the recipes on your online store.

Tenina Halter's website is a source of inspiration for many food lovers.

Read your success story about becoming an author of the best-selling cookbooks here: Cooking With Tenina: A Recipe For E-commerce Success

Aside from individual recipes, you can sell meal plans. For example, an entire menu for a week or a special occasion with tips on how to make cooking easier and more convenient.

9. Tickets

Many stores sell tickets with Ecwid. Nowadays, you can buy tickets for any type of performance, from comedy shows to wrestling. If you're putting on an event of any kind, tickets are a great digital product to sell online.

10. DIY printouts

Geometry fans will absolutely love this. Polygonal Paper is a unique business that sells blueprints and plans that you can print out and use to make your own trophy head, from lions to unicorns. Not a single animal was injured!

These sculptures are super light and easy to DIY, but the shop owners can still provide you with video tutorials and recommendations for the paper. Thanks guys for using the Ecwid Instant Site.

Think out of the box and you will find more DIY product ideas - some of which are really surprising.

11. Photography

Photos are a popular digital product for sale online. But instead of submitting your photos to photo stock sites that usually pay the owner as little as 30% of the deal, consider opening an additional sales channel. Most photographers tend to have their own websites that come with a photo gallery.

It's a matter of minutes to add a store to your website and sell photos like this photographer does.

12. Posters

These are basically high resolution images that your customers purchase to print in whatever size they want. A convenient solution, large printed posters may wrinkle during shipping.

Even if you're not an artist, you can use various online design tools to create your posters (some of them are free, like Canva).

Here are some examples of posters you can sell:

  • motivating
  • educational (schemes, tables, graphics for students)
  • decorative
  • with memes
  • Lists and planners that customers can write to.

Posters make great merch too: they can sell images with your logo or signature design, or offer them as gifts to loyal customers.

If your audience loves posters, you can also make other merchandise like t-shirts or mugs with Printful.

13. Cards

If you are a travel lover or a travel blogger, create maps and itineraries of unusual and picturesque places you have visited. Or, a more advanced alternative - a map for GPS navigators.

After the quarantine, people will have adventures and now is a good time to create amazing maps to meet that demand.

14. Checklists

A checklist is the simplest type of e-goods, that's why it's one of the most popular digital products. You can make a checklist for almost anything, for example:

  • make a capsule wardrobe
  • Eliminate interference in your home
  • always ready to travel
  • Selection of running equipment

The contents of the checklist are easy to digest and especially popular on social media. Many Instagram influencers sell them to diversify their income. Try adding them to your product list!

15. Patterns and designs for sewing, knitting, embroidery

Products for DIY hobbies are part of online shopping trends during quarantine. People take up new hobbies or replace store-bought items with homemade ones. This is where good instructions come in handy.

Turn your products into samples and consider adding video courses too!

16. Images for social media profiles

This type of product is often overlooked despite being one of the successful digital product ideas out there. People looking to improve their profile or blog need unique images. And free photos don't offer much variety. Create a catalog of images for Instagram highlights covers, includes Facebook groups, templates for Pinterest pins, images for posts and articles.

If you have a blog, use the "Buy Now" button to promote your products.

17. Templates

Templates make our routine easier: They help create presentations, design blog covers, or make infographics. There are also templates for DIY projects, scrapbooking, clothing designing, rooms and so on. With the range of products, you can create a template for any purpose and complexity.

18. Game and party scripts

Do you enjoy hosting parties? Use your talent and create scripts for dinner, company parties, team building or school events. Creating a one-of-a-kind party takes time and preparation, help your customers save the time and energy by doing the job for them!

If you're not ready to write an entire script, come up with a fun game that your clients can print out to play with their families, students, or co-workers.

How to start selling digital products

The easiest way to start selling digital goods is to set up an online store using Ecwid Ecommerce. Here's how you can do it:

You can sell e-goods on any Ecwid paid plans (starting at $ 15 / month.) All you need to do is upload a file to your Ecwid control panel, set a price, and choose the payment option. For more information on adding and managing digital products, please visit our Help Center.


Adding a Digital Product to an Ecwid Business

After customers have paid for your digital goods, they will receive a download link at the email address they entered at checkout.

Since the prime cost of digital products is low, you can provide discounts to promote your e-goods. Also, you can sell multiple products in sets to increase the average order quantity.

Add the most profitable digital products to your business

We created this list of digital product ideas with a variety of niches in mind so you can find something to use for your business no matter what you're selling. If you are looking for a new profitable item to add to your business, we are sure this list will give you some ideas. And to prevent content theft, check out our blog post out protecting your e-goods from piracy.

Which e-goods do you sell? (or plan) in your business? Do you have any other ideas for digital products? Share your experiences and thoughts in the comments!

Sell ​​online

With Ecwid e-commerce, you can easily sell anywhere, to anyone - on the internet and around the world.