Why is designing a newsletter so important

Creating a successful newsletter - 13 simple practical tips

13 simple practical tips for creating successful newsletters!

Create successful newsletters - the email inboxes are overcrowded, time is short. The battle for readers' attention is tough and getting more difficult. In the meantime, it is no longer enough to just create a great newsletter content, that works just as little as a sensational subject that promises more than the user gets afterwards. In today's post, I'll show you 13 tips that you should consider when creating newsletters so that your newsletters will be received much better in the future. Your opening and click rates will improve instantly - we promise!

13 tips for creating successful newsletters ...

Give your readers what they need / want

Many companies make the mistake of communicating what they think is right and important - regardless of the potential customer. This approach is 99% doomed!

Before you create a newsletter, you should take some time and think about it what your target audience is interested in and which arguments bring the decisive impetus from the customer's point of view. Also, think about how best to communicate the information. Is a graphic better than a body of text? Are technical terms and abbreviations known to the target group or not?

Really take some time to plan your newsletter before you start implementing it, this is the only way you can have long-term success!

Keep it as short as possible, but as long as necessary

Keep your newsletters as short as possible without forgetting important information. I know that sounds a bit complicated, but actually it isn't.

Most newsletters are only skimmed by users, so forever long blocks of text are counterproductive. The newsletter is primarily to be seen as an “appetizer”, here you draw the attention of your recipients to you and build interest.

Structure and formatting of your content

As already mentioned in tip 2, most Internet users scan emails before dealing with them in detail. It is therefore extremely important to structure the newsletter text.

Formatting is part of writing. There are several ways to do this. The most elegant variant would be to use the templates from your newsletter provider and fill them with your own content. If that is still too much work for you, you can also prepare the content with the classic structural elements, such as pictures, bullets, paragraphs, bold letters, etc.

Eye-catching headlines

If you structure your content as described in tip 3, you will inevitably also use headings and subheadings. Choose these wisely! They need to attract attention while scanning and captivate the newsletter recipient. Use it to make your readers curious and encourage them to read on.

Always stay specific and deliver added value

Many newsletters are neither fish nor meat. By that I mean that there is only gossip about it, but there are no numbers or evidence. If you communicate your experiences and results openly and honestly here, you will gain the trust of your newsletter list in the long term. You can also report about your mistakes once, that only makes you sympathetic and people can identify with you even more.

Overall, you position yourself as an expert and role model. Your readers will know in the future that your newsletters offer added value and that they are worth reading. In general: Deliver more to your readers than they expect, that way you will attract attention!

Write actively and clearly

When writing your newsletter, make sure that it is easy and quick for your readers to grasp. Therefore, avoid nesting sentences and subjunctive forms. An active writing style is not only more pleasant to read, but also more emotional and engaging.

In this context I can also tell you: A picture is worth a thousand words! If a textual description is too cumbersome or too long, consider whether the facts can be better represented graphically. In addition, images arouse emotions more easily and control the gaze of your readers.

Create successful newsletters - the subject line has to be tough!

There are numerous “jump options” on the way from the newsletter recipient to your website. The first and probably the biggest is the subject line. Already in the mailbox it is decided on the basis of the subject line which email has a chance to be read at all.

Nowadays everyone receives dozens of emails every day, it is often not possible to open and read every email. That is why email scanning begins in the mailbox. Here all email subjects are skimmed and only those that arouse a certain curiosity are not deleted.

The most beautiful newsletter content is worthless if the reader is not immediately captivated by the subject line. Pay special attention to your subjects and think about what message and what words you can use to cast a spell over your readers.

Use a personal and trustworthy sender name

What many companies do not know is that the sender, in addition to the subject, has a major influence on whether someone opens an email or not. Research has shown that either a strong brand or name works particularly well.

Since you are probably not yet a world-famous brand, you should use your name as the sender here. Names seem more trustworthy than any info @ or office @ email addresses.

Many larger companies combine names and brands, e.g. “Klaus Huber von XY”. On the one hand, this suggests that a person wrote the email and, on the other hand, the company name is anchored in the consciousness of the recipient.

Use the principle of decreasing importance.

As you have already learned in the previous tips, most users scan newsletters before they go into it in more detail. For you, this means that your most important message must be as high up as possible.

An additional advantage of this strategy is the presentation in the email preview. Many email providers offer their users a short preview of the newsletter content in their inbox. If you can already score points here - perfect!

Conclude with a clear call to action.

Newsletters are there to make recipients aware of your products or your content. So if you want your readers to come to your website, tell them!

You should emphasize the call-to-action, both textually and visually. You can link graphics or add a button at the end (or in the middle) of your newsletter. It could say something like “Give me more information now” or “I want to read on”.

Readability on smartphones

Most people now use the Internet on their smartphones. It is therefore very important that your newsletters can also be read properly on a smartphone.

For you this means: Think about whether the texts should be shortened further, links should be made even more conspicuous, or whether images should be more informative.

Most of the newsletter delivery providers allow you to send yourself test emails. Use this option and check out your newsletter on your smartphone or tablet.

Control is good, test shipping is better

Even if you want to send a newsletter to your list as quickly as possible. Make sure you take the time to control everything or one Test shipping to your own email address.

Nothing seems more unprofessional than typing or spelling errors or completely “shot” formatting. With this you are making the best offer and the most valuable tip about the bugger.

Therefore, first check your content and all formatting. Then you send yourself the test mailing and check what your recipients get to see. Only then does the newsletter go out to the readership.

By the way, you can also send the test mail to 2-3 people you trust. This way, no mistake really goes undetected!

Analyzing and testing will do the trick

Even if you have little time besides your everyday work, analyzing the results of the newsletters sent from time to time is extremely beneficial. Take a look at how many emails were opened, how many emails were links clicked in and how much sales did you achieve with sending a newsletter.

These are very crucial questions when it comes to classifying the success of a newsletter. These "extra“It pays to work because you only learn from your mistakes.

You can then use the results to optimize and test new things. What you should test: subject lines, article arrangements, textual variants, call-to-action, colors, etc. It is only important that you only test one element at a time so that you can really say whether this change has an effect or not.

Incidentally, many newsletter programs offer so-called "Split tests"at. That means you can create two versions of a newsletter and send them to a small group from your list. The winning version will then be sent to the rest of the mailing list. This powerful tool is only worthwhile if you have a large list where the split tests are meaningful.

Be different - try new things

There are always several ways to get there. Therefore, be careful not to get too monotonous. Be creative and disregard the mundane every now and then. Try out new ideas - this will keep your readers exciting and it will be more fun for you too!

Creating successful newsletters - my conclusion

Now you know 13 tips to improve your newsletter and make it more successful. Even if Facebook and other social media services handle a lot of communication these days, the newsletter remains one of the most important communication channels. Here you can give out information at the push of a button AND Generate sales. The "old" online marketing proverb "The money is on the list”Has lost none of its importance.

Whoever manages to build up a large newsletter readership and to serve it properly will achieve great results in the long term and record unbelievable growth in sales. So don't neglect newsletter marketing, it can take your business to the next level in the coming months and years! Therefore, keep developing yourself, successful newsletters do not create themselves, it takes practice and experience to develop a feeling for your recipients.

Finally, as always, I would be interested in your opinion or experience in the form of a comment. Try out the tips and tell me about your results!