Why does Amazon not give an affiliate commission
Shock for affiliates: Amazon cuts commission to up to one percent
The corona crisis continues to spread - also at Amazon. Although the e-commerce platform is considered to be one of the big beneficiaries of the current situation - the share has only just reached a record high - the group is now cutting its affiliate commissions drastically. Initially only in the USA. The news portal CNBC has received a letter from Amazon in which the company informs the participants of the partner program that the commissions will be much lower from April 21st. The Search Engine Journal reported that Amazon sent an email to inform affiliates about upcoming changes - but nothing of such drastic reductions was to be read in it. Only after clicking on a link in the e-mail could the commission reductions be viewed.
Amazon: Commissions for affiliates sometimes collapse by more than half
For many affiliates, a look at the new commission table should have been a shock. The share that the partners get for each sale brokered falls by more than half in some categories. In the “Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry” category, Amazon will no longer distribute eight percent, but only three percent. The “Grocery” division was also hit hard. Here the commissions have been reduced from five percent to one percent.
Amazon confirmed the changes to CNBC but gave no reason for it. It is not known whether the cuts will be made due to imminent loss of profit or whether they have been planned for some time. The idea is obvious that Amazon wants to save unnecessary costs. Because not all categories are affected by the cuts. Apparently, only affiliate partners in the sectors that have been successful due to the corona pandemic have to expect losses. Amazon is already getting enough traffic here thanks to the social distancing measures. This is also shown by an SEO analysis of the e-commerce platform. It is still unclear whether German affiliate partners will also have to expect commission cuts in the future.
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