Is MailChimp or AWeber more user-friendly

MailChimp Pricing: Do You Get What You Pay For?

Email marketing services give you the ability to send out personalized, well-designed content on a large scale, including automation, analytics, and additional tools to increase your email marketing success. The difficulty is choosing the best email marketing service for your business. MailChimp is one of the leading email marketing service providers, but do you get what you pay for? Here's a detailed rundown of what MailChimp delivers on each pricing plan.

Which MailChimp plan is the best value for money?

First, MailChimp's delivery rate for email marketing services is on par with its competition. State-of-the-art procedures are used to ensure your email gets through, and delivery rates of 96-99% are achieved, which is standard. The real question, however, is whether MailChimp has the features you need in an email marketing service.

The functions of MailChimp are essentially available in two versions:

  • Forever Free" and "Growing business“Plans that have almost the same basic functions.
  • Per“Plan that includes the most advanced features of MailChimp as an add-on.

The most advanced features in the Pro package are well worth the cost for larger businesses, but smaller businesses are happy to forego the features and the fee. This is how the plans put together:

Forever Free

The Forever Free Plan gives access to MailChimp's standard email marketing features, including:

  • Advanced email design templates
  • Drag and drop email editor
  • Highly effective integrations of Facebook and Instagram marketing campaigns
  • Google remarketing ads
  • Limited landing page editor
  • Basic customer segmentation
  • Marketing automation
  • Geolocation
  • Personalization with merge tags
  • Limited A / B testing
  • Multi-user accounts
  • Limited marketing automation workflows, such as abandoned cart emails and order notifications
  • RSS to email
  • Mobile app
  • Integrated registration forms
  • Interactive reports

Some other email marketing services only offer similar features on their premium plans. However, it is important to note that some of these functions are offered in a limited version in MailChimp. For example, the basic segmentation is unwieldy and does not allow sending to multiple lists at the same time; the basic split test only allows up to three variants; standard embedded registration forms are not very attractive; and the landing page editor only has two templates.

And importantly, there are daily, weekly, and monthly limits on the number of emails you can send, which is understandable in a free plan. When you reach 2,000 contacts, you'll need to upgrade to the paid Growing Business Plan. But for small businesses still figuring out the best way to use email to fuel their engagement, the Forever Free Plan is excellent value for money.

Growing business

When you upgrade to the paid Growing Business Plan, the main difference is the size of your email list. It starts with a reasonable monthly price that doesn't gradually increase until your list exceeds 50,000 subscribers. Until then, you will receive unlimited emails and be billed based on your list size. Knowing that you can send as many emails and campaigns as you want without worrying about reaching your limit is a value in itself for small and medium-sized businesses (SMBs). MailChimp's prices automatically fluctuate as your list grows and shrinks, so you'll never pay more than necessary.

MailChimp's price levels change once the number of subscribers exceeds 50,000, which is a good way to with MailChimp bridges the gap between the service for SMEs and entrepreneurs and the offer of high-performance e-mail marketing services at enterprise level for large companies, such as.:

  • Inbox previewwhere you can see how your emails will look in 25 different email clients
  • In-app conversationsto communicate with contacts
  • Advanced formsso that you can change the look of your embedded login forms
  • Timewarpthat coordinates e-mails to recipients in different time zones
  • Predictable demographicswho uses advanced algorithms to predict the age and gender of contacts
  • Social networks to collect and organize more social information about your contacts

You get one too personal live chat customer support, which is a real disadvantage of MailChimp's Forever Free account.

What is disappointing about MailChimp's pricing system is that there are other email marketing services like Constant Contact that offer unlimited emails for large corporations as well. However, companies large enough to have lists of over 50,000 usually know exactly how many emails to send each month. Unlimited e-mails are not as attractive to them as they are to smaller companies.


If you want full flexibility and performance, you have to pay for Pro what, as feature-rich add-on at almost a few hundred dollars a monthThat makes MailChimp much more expensive than competing email marketing services. However, this fee is flat-rate and does not change according to the size of the list. This means that MailChimp users with small list sizes can get very advanced features designed for users with higher volumes.

Pro features include advanced segmentation for targeted sending, comprehensive multivariate testing, and detailed comparison reports to provide serious insight into success rates and enable highly personalized email campaigns. Pro users also have access to priority customer support.

How does MailChimp compare to other top email marketing services?

MailChimp isn't the only major email marketing service provider out there. Here's an at-a-glance comparison of MailChimp's value versus other market leaders like Constant Contact, AWeber, and Active Campaign.


Here are the main advantages and disadvantages of each MailChimp competitor:

Constant Contact

In my opinion the Most small businesses find better value for money with MailChimp than with Constant Contact. There's nothing to compete with the MailChimps Forever Free plan, and most small businesses get all the features they need at a lower price with MailChimp.

The only difference relates to high-volume users who want Constant Contact's unlimited email offering, rather than being limited to a certain number of emails per month, as would be the case with MailChimp. Constant Contact also has better customer segmentation options at lower prices than MailChimp, so if that's the most important feature for you then Constant Contact might be a better choice.


AWeber offers all users access to all of its most advanced email marketing features, right from the lowest level of its pricing plan. Some functions that MailChimp offers in the Pro package are available to AWeber users as part of their basic package. Indeed AWeber still doesn't offer split testing, which is a big disadvantage is on the function side. MailChimp has triple multivariate tests for its regular users and eight times tests for pro users.

As a result, small users who need advanced email marketing tools could do better with AWeber. The cost per email is higher, but the cost per function is lower. But for basic email marketing services that are easy to use and inexpensive, MailChimp trumps AWeber every time. However, users with around 5,000 contacts will see very little difference in cost per email between the two services, and AWeber's lack of split testing could pose a threat to one.


Active Campaign has some very attractive features that MailChimp doesn't have at all, such as sales automation, advanced segmentation, and more sophisticated email marketing automation. There is no question that ActiveCampaign is a more expensive email marketing service, but if those extra features are important to your business, then it's well worth the cost. However, if you're just looking for a simple email marketing service that has the standard features at the lowest price, MailChimp is your choice.

MailChimp wins in terms of price, but not always in terms of features

When it comes to the cost per email, MailChimp always offers the best value for money. But in terms of features, there are some email marketing services like ActiveCampaign and AWeber that offer more features at a comparatively lower price, and sometimes offer features that MailChimp doesn't host at all. If you need certain advanced features, you might want to consider one of MailChimp's competitors. But MailChimp is my favorite for small to medium businesses and anyone who needs something versatile, easy to use, and hard working.