What is a list of social phenomena

2. The phenomenon of social media

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2015 | OriginalPaper | Book chapter

Authors: Prof. Dr. phil. Ralf Hohlfeld, Dr. phil. Alexander Godulla

Published by Springer Berlin Heidelberg

Summary

First of all, social media describe the simple fact that the Internet is growing further and further into society. While the offers of the first generation of the Internet were still very similar to the communication structure of traditional mass media, countless channels, services and platforms have developed over the past decade that use the network character of the Internet to stimulate, develop and stabilize social relationships. Internet presences are designed in such a way that their shape is determined by the users' opportunities for participation. "While the flow of information in classic Internet offers is largely one-sided, the Web 2.0 or Social Web allows its users to actively participate with low entry barriers". From a communication theory point of view, social media consist of the formal categories of communication (meaning process serving the purpose of understanding, interaction (formal act of establishing a relationship between users, participation (participation, which consists of initiation and reaction) and collaboration (with the Purpose of creating social meaning).

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Footnotes
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About this chapter
title
The social media phenomenon
book
Legal manual for social media

Print ISBN: 978-3-642-38191-1

Electronic ISBN: 978-3-642-38192-8

Copyright Year: 2015

https://doi.org/10.1007/978-3-642-38192-8

DOI
https://doi.org/10.1007/978-3-642-38192-8_2
Authors:
Prof. Dr. phil. Ralf Hohlfeld
Dr. phil. Alexander Godulla
publishing company
Springer Berlin Heidelberg