What are the best selling products online

12 Product Trends to Sell in 2021 (and Ideas for Marketing)

To be successful in e-commerce, you need three things: the products in demand, the skills to market them and the will to succeed.

You have already internalized the mindset of a winner - you are constantly learning, researching and laying the foundation for your success (we know that because you seem to be browsing our blog regularly). Finding popular products that sell well can be a real challenge, however. That's why we update this list every year to help you discover new and trending product ideas.


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In this list you will find 12 product trends for 2021 that will provide inspiration for new business ideas. But maybe you will also find a popular product that you can add to your existing shop. Since every trend product is intended for a special audience, we also give niche-specific tips for marketing and new customer acquisition.

The trending products on this list are items with the highest gross value and the highest total number of orders on Oberlo and AliExpress. Additionally, each of these trending products can be found on Oberlo, which is available to all shop owners on Shopify for free. If you find a product that piques your interest, you can add it to your Shopify store with just a few clicks.

These are our trend products for 2021:

  1. Cat bed
  2. nail polish
  3. Beard straightener
  4. Cover
  5. Yoga and Pilates mats
  6. Kayak accessories
  7. Post workout massage guns
  8. Checkered hoodies
  9. Smartwatches
  10. Kitchen and dining room furniture
  11. Athleisure
  12. Carpets

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Product trends for sale in 2021

1. Cat bed

Are you looking for the perfect pet owner product? The cat bed has fought its way to the top of the sales charts. According to Google Trends, the topic of pet beds is enjoying increasing popularity in general. The keyword “cat bed” shows an immense interest with 9,900 inquiries per month!

If you run a pet supplies store, you can market that pet bed well on visual platforms like Pinterest and Instagram. On Pinterest, you can get involved in pet group boards that allow you to introduce your product to a larger audience. On Instagram, you can team up with pet-related fan sites to get a shoutout on a post or Instagram story. By partnering with such a fansite, your product can be seen by a far larger audience, especially if you're just starting out.


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2. Nail polish

Thanks to a new trend in designer nails among the younger population, the global nail polish market is projected to hit $ 15.6 billion by 2024 and grow at an average annual growth rate (CAGR) of 9.5%, according to new information from Grand View Research.

According to Google Trends, the term "nail polish" started to rise again in March 2020.

The younger generation is starting to experiment with new nail trends, which increases the demand for nail products such as: B. varnishes and paints. These are expected to be the fastest growing segment of color cosmetics due to their innovative textures and effects.

If you want to make your nail polish a bestseller, the best way to market this trendy beauty product is on Instagram and Pinterest. Pinterest shows a sharp surge in interest in "nails" and related terms, including "nail ideas" and "nail designs":



You can use Pinterest to create inspiration boards for various nail experiments and trendy designs for potential buyers. On Instagram, you should focus on posting carousel posts, which work well for two reasons:

You can imagine all the different nail polish styles and shades in your shop.
Regardless of the size of your following, carousel posts get up to 5.13% more engagement compared to regular posts.

You can hear how Gitti started a business with sustainable nail polish in the podcast!

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3. Beard straightener

Men's grooming is quickly becoming one of the most lucrative markets there is. In 2018, Statista estimated the industry at $ 60.6 billion worldwide, with an expected increase to $ 81.2 billion by 2024. Overall, the men's grooming industry offers many opportunities. One product, however, caught our attention in particular: the beard straightener. Google Trends shows a clear increase in the search demand for this article, with currently 3,600 searches for the product “beard straightener”. So we definitely have one of the trendiest products that can be sold right now.

To turn the beard straightener into a top-selling product in your shop, you should consider a mix of Google ads for keywords with high purchase intent (e.g., “buy a beard straightener”) and SEO-focused content. If writing isn't your forte, product videos or general beard care videos can work too.

Informative content scores well in this product category, because as market demand increases, so does the number of customers who are looking for tips on how to care for their beards with these aids. Try to use your content to answer common questions, such as: B. "What type of comb is best for beards". With this strategy, you can secure ongoing traffic through search, which with a little luck can turn into solid sales.

4. Blankets

If you want to sell a product with a high profit margin, consider selling blankets.

Today, consumers are spending more and more money keeping their home cozy and warm during the cold season. According to a study by Future Market Insights, rising demand is fueling the blanket market, which was valued at $ 6.6 billion in 2018 and is estimated to reach an estimated $ 9.9 billion by 2027, with a CAGR of 4.6%.

Google Trends confirms this research by showing a noticeable upward trend over the past few years, with sharp spikes during the winter.

Research also shows that people are leaning more towards sustainable blankets, which are also modern, decorative, stylish and comfortable. There is particular demand for wool, with which retailers earn more money than with cotton or polyester blankets. You can also sell custom blankets by partnering with one of the many print-on-demand companies and allowing customers to create their own blankets.

You can sell items like blankets online through paid search ads. Place ads on Google for search terms like "wool blankets" or "fleece blankets", which generate 18,100 and 9,900 search queries, respectively. Depending on the type of blanket you're selling, you can also use more specific search terms like "rug for camping" or "blue and white blanket" to narrow down the buyers with higher intent.

For social media, you can create video content to showcase the benefits of your blankets. Also, think of other creative uses for your products besides keeping you warm in bed. You can also give your customers seasonal freebies to promote new blankets and bestsellers. Or you run Facebook ads for people who want to buy a new blanket.


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5. Yoga and Pilates mats

There are 65,000 monthly searches for yoga mats, which proves the popularity of the industry. There is more recent search interest for environmentally friendly and non-toxic yoga mats, which are expected to grow faster in the coming years than conventional mats made of polyvinyl chloride (PVC), which are harmful to the environment.

If you want to market high-revenue items like yoga mats, you should pay attention to what your target audience is looking at on social media. For yoga enthusiasts, the trend is towards bright and naturally lit rooms with a more organic feel.

Reading tip: Speaking of yoga mats. Do you already know Lotuscrafts? This Shopify retailer from Vienna won the Anton Award with its yoga shop. To the story.

Take photos of people using their yoga mats in a minimalist and calming space - be it their living room or home office. Post them on social media channels like Instagram and Pinterest and / or team up with influencers to promote your articles.

If you want to advertise but are on a budget, consider the seasonality of yoga mats. Good times of the year to market yoga mats could be:
  • "New Year, New Me" seasons in January and February
  • Early summer in June when the outdoor lifestyle trend begins
  • Gift season in November and December

You will also likely want to use Facebook ads to drive traffic to your website and drive sales during peak shopping hours. If you want to expand your product range, you can easily find new yoga clothing and accessories for sale with a dropshipping app.

Reading tip: Are you looking for the right dropshipping app for your online shop? You can find the 12 most popular ones here.

6. Kayak accessories

Kayaking is becoming more popular every year. There are approximately 11.3 million recreational kayakers in the United States, with an annual growth rate of 12.9% through 2021. Kayak accessories such as umbrellas, stern blowers, seats, paddles, and dry bags improve the safety and performance of a tour.

According to Google Trends, kayak accessories are trendy in the early summer months and then pick up again after the holiday season.



If you run an outdoor sports store online, there are many ways to market kayak accessories:

  • Share kayaking adventure stories on your blog
  • Create guides to popular kayaking areas
  • Create product demos and video testimonials from customers
  • Use Instagram tags and stickers on Instagram Stories so people can easily buy
  • Place Facebook ads in Messenger and draw attention to curated offers



Another focus is the Google search. With nearly 1,000 people searching for "kayak accessories" online, you can target your ads to high-intent buyers and send them to your shop for purchase.

7. Post workout massage guns

Massage guns are hand-held massage devices that are used after training to relax and loosen tense muscles. Massage guns are still relatively new, with consumer interest increasing significantly since last summer. Even after Christmas, there was still great interest. Thus, massage guns are showing clear signs that they will become a real best seller in 2021.

To realize the product potential of massage guns, you should rely on video marketing and interactive ads on Instagram. Targeting your ads to specific Instagram hashtags or influencer handles could be the key to winning new customers. You wonder why It is a trend among fitness gurus and exercise enthusiasts to share everything from exercise tips, workout videos, and the contents of their gym bags with others. Your followers want to keep track of their workouts and know which devices they think are important.

Direct cooperation with Instagram influencers could also be an interesting marketing strategy. A shoutout in their story or a comment on one of your posts could be enough to generate new sales. For example, there are certain niches in the fitness industry that you can focus on - from runners to CrossFit athletes. There is ample opportunity to showcase the benefits of massage with this product and make it an online best seller.

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8. Checkered hoodies

The check pattern has evolved from an ephemera to a timeless and consistently popular fashion style. Although the apparel market is a particularly competitive niche, these products are still a potentially lucrative option for ambitious entrepreneurs looking to start a fashion business. On a global level, Google Trends shows a steadily growing interest.

To make the sale of checkered hoodies a lucrative endeavor, target your marketing to the relevant niche market. The low search volume shouldn't stop you from opting for organic search. The keyword difficulty is quite low, so that even newcomers can assert themselves on the market and generate attractive sales through organic search.


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9. Smartwatches

Around 1.2 billion watches are sold worldwide every year. And that number continues to rise. Smartwatches in particular stand out here - with an upward trend that has been gaining momentum since 2013 and will continue in 2020. December is usually the peak month for watch sales. However, it would be advisable to include a corresponding product range for the summer in order to guarantee higher profits all year round.