What is true experimental design

Empirical research methodology


At present there are no books that comprehensively present the problems of empirical research methodology. In 28 articles, the authors bring together knowledge from a wide range of projects they have carried out themselves and from findings in the literature. Here the experiences of the empirical work of two graduate colleges at the University of Kiel are evaluated.

The book consists of the chapters

- Research strategies (large-scale research, experiments, case studies),
- data collection (scaling, samples, success measures, measurement models, missing values),
- Data evaluation (hypothesis tests, fuzzy clustering, multicollinearity, logistic regression, multiple equation models, endogeneity, moderators and mediators, panel analysis, HLM, PLS, discrete choice, latent class, persistence)
- Assessment of the quality of empirically obtained results (reliability, validity, generalizability, bootstrapping, holdout and cross validation, forecast quality).

The contributions are written exclusively by doctoral students who are themselves involved in empirical projects and are therefore written in the language of users. They reflect the knowledge they have gained in their doctoral training and in their research projects. The editors have incorporated their methodological experience through careful appraisal. Each contribution is structured in such a way that an overview of the respective question is given and further literature is provided.

The second edition was expanded to include articles on "Common Method and Single Source Bias" and "Hazard Rate Models".

The book is aimed at undergraduate and graduate students who want to understand and apply the methodology of empirical research at an advanced level.


Data evaluation data collection quality assessment of empirical results scaling sample empirical research empirical research strategies empirical methods

About the authors

Prof. Dr. Sönke Albers, Prof. Dr. Udo Konradt, Prof. Dr. Achim Walter and Prof. Dr. Joachim Wolf teach at the Institute for Business Administration and at the Institute for Psychology at the Christian Albrechts University in Kiel.
Prof. Dr. Daniel Klapper holds the chair for consumer goods marketing at the Johann Wolfgang Goethe University in Frankfurt / Main.

Bibliographic information

  • Book TitleMethodology of Empirical Research
  • Editors Sönke Albers
    Daniel Klapper
    Udo Konradt
    Achim Walter
    Joachim Wolf
  • DOIhttps: //doi.org/10.1007/978-3-8349-9121-8
  • Copyright InformationBetriebswirtschaftlicher Verlag Dr. Th. Gabler | d GWV Fachverlage GmbH, Wiesbaden 2007
  • Publisher NameGabler
  • eBook Packages Business and Economics (German Language)
  • Softcover ISBN978-3-8349-0469-0
  • eBook ISBN978-3-8349-9121-8
  • Edition Number2
  • Number of Pages XVIII, 447
  • Number of Illustrations0 b / w illustrations, 0 illustrations in color
  • TopicsMarketing
    Business and Management, general
  • Buy this book on publisher's site