Do dynamic meta tags influence search engine optimization?

A quick and easy guide to creating meta tags

Meta tags are invisible tags that provide search engines and website visitors with information about a website. To put it simply: you do it search engines It is much easier to determine which content is available and therefore essential for search engine optimization. Meta tags are placed in the section of an HTML document and must therefore be encoded in your CMS. This can be easier or more difficult depending on the platform your website is running. An "Out Of The Box" solution such as WordPress has its own area for meta tags such as canonical links or meta descriptions.

However, before we dwell on Meta tags the first step is to explain why they are so important.

Why are metatags important?

As already mentioned, deliver Meta tags the search engines and website visitors who come across your website within the SERP, more details about your website. These tags can be tweaked to highlight the most important elements of your content, as well as your website itself, in search results.
Search engines are increasingly weighting a good user experience, which also includes securing user needs. Meanwhile, meta tags are intended to ensure that searchers are briefly informed about your website. At best, this is done in a concise and equally useful manner.

Some types of meta tags are related to page structure and ensure that your website is easy to navigate. Other Tags tell the search engines which parts of your page are important and which are not.

There are numerous different types of Meta tagswhich in turn fulfill different roles. Not all of these are relevant from an SEO perspective.

In the context of this article, we will deal with the six most important meta tags that you need for search optimization.

Six meta tags to optimize your website

1st title tag

The Title tag is one of the first things that catches users' eye in the SERPs. It is the title of your page and serves as a preview of your individual content.

It is important that the title tag appears in search results. In addition, the day is displayed in the form of anchor texts and for shared content. For you that means your Title tag should be clear, descriptive and normally no more than 55 characters.

It makes sense one Keyword to accommodate these 55 characters. This will be the Title tag improve from an SEO point of view. At the same time, this approach also offers users added value.

As already mentioned, the title tag is not only relevant for your visitors, but also for the search engines. Hence, you need to put clarity and context into one instance to make sure your title is understandable.

Using a plugin like Yoast SEO in WordPress will help you improve your Title tag to choose specifically. At the same time, you get a preview of your page and get a feel for how searchers perceive you in the search results.

Another way to add the title tag is to add it to the HTML code the site.


2. Meta description

The Meta description is also a very important component. While the title tag represents the title at the beginning of a search result, the meta description is the snippet that is displayed below it. The meta description should contain a more detailed description of the content of your page. Usually the element determines whether or not users click on your page. It is therefore important to invest time in optimization.

Currently again, after a quick Google update, is the optimal length for Meta descriptions 150 to 165 characters. A Google update carried out at Christmas 2017, however, meant that longer snippets could be played or Google Text modules from the website's content could be played out, as it considered them to be more relevant. It is therefore advisable, in addition to good meta descriptions, to write the content of the website in a user-compliant manner.

As with title tags, you can use a Meta description via a plugin like Yoast SEO, for Wordpress, or manually encode them in your website's HTML, as in this example:


3. Robots meta tag

The Robots meta tag informs search engines which pages on your website should be indexed. This tag serves a similar purpose as robots.txt. It is generally used to prevent a search engine from indexing individual pages. "robots.txt prevents" also ensures that an entire site or a section of a site is indexed.

A Robots meta tag, which instructs the search engine crawler not to index any page or to follow any links on it, would look like this:


However, if you want to tell the crawler to index and follow your page as well, replace the Robots day through the following:


The Robots meta tag is in the section of your page and the result might look something like this:



If you don't add a robots meta tag, the default for crawlers is to index and track your page.

However, why you choose this Meta tag should use? You may have a few pages on your website that are necessary but rather thin in content. You don't necessarily want them to be indexed when you search. Still, these are important for the website. In such cases it is therefore advisable to use one "Noindex" tag to use. This tag prevents affected pages from appearing in the SERPs.

Google also requires that under certain circumstances no links are displayed. For example, in 2016 Google published guidelines to bloggers that in future no longer require them to mention links that they inserted as part of a product review. The reason for this was that these links did not come about in an organic way. If you do not want to follow a single link, add "rel = "nofollow""at.

However, if you just want to ignore all of the links on a given page, you can do so with the Robots meta tag to reach.

4. Alt tag

Image optimization has become a very important part of SEO become. It offers numerous opportunities to rank better in search results with visual content.

Meanwhile, your pictures should be for both search engines as well as being accessible to people. Alt tags enable both. They ensure text alternatives to images that are displayed when the image is not loaded. In addition, they can be read by a screen reader, which tells the search engines what this image should display.

You can put keywords in your Alt tags insert. However, this should only be the case if these actually make sense. Otherwise, the user experience will be impaired, which can have long-term consequences.

5. Canonical day

If you have individual pages on your website that are almost identical, you may need to let search engines know which pages you are prioritizing. Or you have content on your website that has been published on another website. As long as you have one Canonical tag using duplicate content is no problem.

Instead of Google confuse and negatively affect your ranking in the SERPs, show the crawler which URL is the original. This puts the emphasis on the correct URL and prevents other websites from exploiting it.

A Canonical tag can look like this in HTML:


6. Header tag (h1, h2, h3, etc.)

Header tags are part of your content. In short, these are them headlinesthat structure your website. In addition to improving usability and readability, header tags can also help search engines find your content.

The order of Header tags (from h1 to h6) highlights the importance of each section. An h1 tag usually denotes the page title or article heading, while h2 and anything below it serve as sub-headings that separate your content.

So important Header tags you shouldn't overuse them - think of quality, not quantity. Five different types of headline on your page won't help your SEO. Instead, use headings specifically to break up your content and introduce the main component of each section.

Here is an example of how header tags are arranged:

<h1> Eine schnelle und einfache Anleitung zu Meta-Tags in SEO </ h1>

<p> Inhaltsangabe </ p>

<p> Ein weiterer Inhaltsabschnitt </ p>

<h2> Warum sind Metatags wichtig? <h2>

<p> Inhaltsangabe </ p>

<h2> Sechs Meta-Tags zur Verbesserung der Optimierung Ihrer Site <h2>

<h3> 1. Titel-Tag </ h3>

It is usually recommended to only use one h1 while you can use more than one h2 or h3.

Make use of meta tags

Meta tags are very helpful overall. They help both search engines and searchers to improve the user experience and the display of yours Contents optimize. This can contribute to a dominant presence in the search results and thus to a higher ranking.

If you want to check your performance with meta tags, here is another summary checklist:

  • Check out all of your pages Title tags and Meta descriptions have.
  • Try to keep your headlines resp. Header tags Pay more attention and discuss how to structure your content wisely.
  • Don't forget to bring your pictures with you Alt tags to mark.
  • use Robots meta tagsto show search engines how to access your content.
  • Look for duplicate pages and use canonical ones Canonical tag. This prevents other websites from exploiting your own content with duplicate or similar content.
  • Make a checklist of the steps to repeat when creating new content. Make meta tags a regular occurrence.